Senior Media Buyer – Paid Search, YouTube Specialist

This is a fully remote position, open to applicants in Poland, +5 more countries.

📋 Description

• Execute and enhance campaigns across Google Search, Shopping, Performance Max (PMax), Demand Gen, and YouTube Ads.

• Oversee paid media performance focusing on purchases, customer acquisition cost (CAC), return on ad spend (ROAS), and overall profitability.

• Build, launch, monitor, and consistently improve campaigns across approximately four client accounts.

• Create and implement structured testing strategies for creative assets, target audiences, bidding strategies, campaign structures, and landing pages.

• Allocate and adjust advertising budgets to optimize efficiency, increase conversion volume, and promote profitable growth.

• Analyze performance data using Google Ads, GA4, and third-party attribution platforms to guide optimization efforts.

• Prepare clear and insightful weekly performance reports that highlight results, trends, challenges, and next steps.

• Identify campaigns that are underperforming, diagnose performance issues, and execute effective solutions.

• Communicate with internal stakeholders and contribute to discussions on performance and growth initiatives.

⛳️ Requirements

• Strong hands-on experience in managing Google Ads campaigns for e-commerce businesses.

• Advanced proficiency in Google Search, Shopping, Performance Max, Demand Gen, and YouTube advertising.

• Proven track record of working with e-commerce brands that invest high five to six figures monthly in paid media.

• Demonstrated capability to optimize for purchases, CAC, ROAS, and overall business profitability rather than solely focusing on traffic or engagement metrics.

• Experience managing multiple advertising accounts simultaneously while upholding high standards of execution.

• Familiarity with attribution platforms such as Triple Whale, Northbeam, Rockerbox, or similar solutions.

• Strong analytical skills with confidence in interpreting campaign performance, conversion data, and attribution insights.

• Ability to independently manage campaign launches, testing, ongoing optimization, and performance reporting.

• Excellent spoken and written English skills, with the ability to clearly communicate complex performance insights.

• Strong organizational skills, keen attention to detail, and a proactive problem-solving approach.

• Availability for significant overlap in working hours with the US Eastern time zone.

• Nice to Have: Experience with Marketing Mix Modeling (MMM).

• Nice to Have: Experience scaling e-commerce brands with substantial monthly advertising budgets.

• Nice to Have: Advanced knowledge of GA4, conversion tracking, and attribution methodologies.

• Nice to Have: Experience working within a performance marketing agency or managing multiple e-commerce clients.

• Nice to Have: Experience in developing or optimizing YouTube and Demand Gen creative testing strategies.

🏝️ Benefits

• 100% Remote: Work from anywhere while collaborating with international teams.

• Competitive Compensation: Salary based on experience, skills, and qualifications.

• Career Growth: Opportunities to develop your expertise and take ownership of high-impact performance marketing campaigns.

• International Exposure: Work with growing businesses and marketing teams across global markets.

• Meaningful Impact: Directly influence campaign performance, lead generation, and revenue growth.

• Collaborative Environment: Join a supportive team that values innovation, accountability, and continuous improvement.

• Long-Term Opportunity: Build your career with an ambitious, growth-focused company.