Senior Media Buyer

This is a fully remote position, open to applicants in United States, +3 more countries.

📋 Description

• Manage Meta paid acquisition as the primary channel, which includes overseeing campaign structure, targeting audiences, budget allocation, bidding strategies, placements, scaling efforts, and optimization.

• Explore expansion into TikTok, Google, and YouTube platforms based on performance metrics.

• Distribute the monthly advertising budget across various campaigns, audiences, creative assets, and promotional offers.

• Provide guidance on creative concepts, hooks, and formats; ensure a high volume of testing and a rapid refresh rate.

• Publish and schedule paid social media content while ensuring alignment between organic and paid strategies.

• Design and implement landing pages, advertorials, quizzes, intake flows, upsell processes, and bundled offers.

• Maintain tracking mechanisms through pixels, Conversion API, server-side events, and UTM parameters.

• Compile a weekly report detailing expenditure, outcomes, tests conducted, insights gained, and future action steps.

• Assess performance by comparing total spend against total revenue.

• Leverage AI for generating creative variants, hooks, scripts, ad copy, landing page content, competitive research, and data analysis.

• Identify opportunities for workflow automation and collaborate with the internal AI tooling team.

⛳️ Requirements

• 3–5+ years of experience in managing paid acquisition for direct-to-consumer (DTC) or ecommerce brands.

• Extensive experience with Meta campaigns and handling significant monthly advertising budgets.

• Proficient knowledge of account structures, creative refresh cycles, CPM analysis, campaign troubleshooting, and scaling successful strategies.

• Practical experience in creating and launching landing pages, advertorials, quiz flows, and upsell strategies.

• Strong understanding of direct-response marketing principles, including hooks, mechanisms, proof, and offer development.

• Experience utilizing competitor ad libraries and conducting funnel analysis to inform testing strategies.

• Data-driven decision-making approach, with every choice grounded in verifiable metrics.

• Self-motivated ownership of plans and their outcomes.

• Excellent written and verbal communication skills in English.

• Experience in the supplement, health, or wellness industries is preferred, or experience selling alongside an Amazon business.

• Familiarity with TikTok, Google, and YouTube advertising is a desirable aspect of this role.

🏝️ Benefits

• Engagement as a full-time contractor.

• Opportunity for remote work.

• Access to a genuine monthly testing budget from the outset.

• A creative engine to fuel innovative ideas.

• Access to a roster of creators.

• Support for design and copy needs.

• Performance-based compensation linked to results achieved.

• Potential for expanding channels, budget, and responsibilities as the function evolves.

• Possibility of promotion based on demonstrated results.