Senior Media Buyer

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Create and implement performance-focused advertising strategies across platforms such as Meta Ads, Google Ads, TikTok Ads, and others relevant to our needs.

• Design, launch, manage, and enhance paid advertising campaigns to optimize conversions, revenue, and return on ad spend (ROAS).

• Manage advertising budgets, effectively allocate expenditures, and scale successful campaigns while ensuring profitability.

• Analyze campaign performance, pinpoint growth opportunities, and optimize targeting, bidding strategies, creatives, and landing pages.

• Collaborate with creative teams to develop and test high-converting ad creatives, messaging, and campaign concepts.

• Implement and troubleshoot conversion tracking, pixels, Google Tag Manager, GA4, and attribution tools.

• Monitor key performance indicators such as ROAS, CPA, CAC, CTR, CPC, and conversion rates, providing actionable insights on performance.

• Design and implement structured A/B tests to enhance campaign performance and discover scalable growth opportunities.

• Keep abreast of updates in advertising platforms, competitor strategies, and emerging trends in paid media.

• Present campaign outcomes, strategic recommendations, and growth opportunities to internal teams and clients.

⛳️ Requirements

• A minimum of 4 years of demonstrable experience in media buying, paid advertising, or performance marketing.

• Extensive hands-on experience with Meta Ads Manager and Google Ads.

• Proven track record of managing and scaling paid advertising campaigns that yield measurable results.

• Demonstrated ability to enhance ROAS, minimize CPA, and optimize customer acquisition costs.

• Strong grasp of paid social advertising, paid search, conversion funnels, and performance marketing strategies.

• Experience managing significant monthly advertising budgets.

• Advanced proficiency in campaign tracking, attribution, and analytics tools, including Google Analytics 4 (GA4) and Google Tag Manager.

• Strong analytical capabilities to interpret performance data and convert insights into actionable strategies.

• Background in creative testing, audience segmentation, retargeting, and conversion rate optimization.

• Excellent English communication skills, both written and verbal.

• Ability to work independently, manage multiple campaigns simultaneously, and consistently deliver results in a remote setting.

• Experience collaborating with international clients or marketing agencies is highly advantageous.

• Familiarity with TikTok Ads, LinkedIn Ads, or other advertising platforms.

• Background in eCommerce, SaaS, lead generation, or direct-response marketing.

• Knowledge of Shopify, HubSpot, or other marketing and CRM platforms.

• Experience utilizing reporting tools such as Looker Studio, Triple Whale, or similar analytics platforms.

• Experience in leading paid media strategies or mentoring junior media buyers.

🏝️ Benefits

• Competitive compensation based on your experience and expertise.

• 100% remote position - work from any location.

• Collaborate with international companies in dynamic and rapidly expanding industries.

• Opportunities for career advancement with established businesses and ambitious marketing teams.

• High-impact role where your expertise plays a crucial part in driving business growth.

• Direct client engagement - become an integral member of the company's team rather than working through a traditional outsourcing agency.

• A collaborative environment that offers chances to enhance your performance marketing skills.