Senior Media Buyer

This is a fully remote position, open to applicants in Bulgaria, +1 more country.

📋 Description

• Create and implement extensive paid advertising strategies utilizing Meta Ads and Google Ads.

• Design, initiate, manage, and enhance campaigns across Facebook, Instagram, Google Search, Display, Performance Max, and YouTube.

• Efficiently oversee advertising budgets, ensuring optimal allocation to maximize ROI and ROAS.

• Evaluate campaign performance and refine targeting, bidding, creatives, and conversion rates.

• Discover opportunities to scale successful campaigns while preserving profitability.

• Collaborate with creative teams to formulate ad creatives, messaging, and testing strategies.

• Conduct structured A/B testing across audiences, creatives, landing pages, and campaign structures.

• Implement and troubleshoot conversion tracking utilizing Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversion API.

• Monitor and report on ROAS, CPA, CPL, CTR, CPC, and conversion rates.

• Offer actionable insights based on campaign data and market trends.

⛳️ Requirements

• 4–5+ years of demonstrated experience in paid media buying, performance marketing, or digital advertising.

• Advanced proficiency in Meta Ads Manager, encompassing campaign structures, audience targeting, creative testing, retargeting, and scaling strategies.

• Advanced knowledge of Google Ads, including Search, Display, Performance Max, and conversion optimization.

• Proven history of managing and scaling paid advertising campaigns with measurable outcomes.

• Solid understanding of campaign profitability, ROAS, CPA, CAC, and customer acquisition strategies.

• Experience in managing substantial monthly advertising budgets.

• Proficient in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools.

• Strong analytical abilities and capacity to translate campaign data into actionable insights.

• Experience in conducting A/B tests and optimizing landing pages and conversion funnels.

• Excellent written and verbal communication skills in English.

• Capability to work independently, manage multiple campaigns, and take full ownership of performance.

• Nice-to-have: Experience collaborating with international clients, particularly in the US, UK, or Australian markets.

• Nice-to-have: Background in a performance marketing agency or high-growth business.

• Nice-to-have: Experience in eCommerce, lead generation, SaaS, or B2B advertising.

• Nice-to-have: Familiarity with CRM platforms and marketing automation tools.

• Nice-to-have: Experience with Looker Studio, Google Merchant Center, or advanced attribution platforms.

• Nice-to-have: Certifications in Meta Blueprint or Google Ads.

🏝️ Benefits

• Competitive compensation based on experience and expertise.

• 100% remote opportunity - work from anywhere.

• Collaborate with international companies in dynamic and rapidly growing industries.

• Opportunities for career advancement with established businesses and ambitious marketing teams.

• High-impact role where your skills directly influence business growth.

• Direct client placement - become an integral member of the company's team instead of working through a traditional outsourcing agency.

• Collaborative environment with opportunities to enhance your performance marketing expertise.