Senior Media Analyst – Performance

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop comprehensive multichannel media strategies utilizing Meta Ads, Google Ads, LinkedIn Ads, and TikTok, aligning messaging, target audiences, funnel stages, and business goals.

• Independently launch, monitor, and enhance campaigns for optimal performance.

• Ensure efficient investment and ongoing enhancement of performance metrics.

• Assess outcomes and convert data into actionable insights regarding MQLs, OPPs, NMRR, ARPA, CAC, and ROAS.

• Guarantee the integrity of media setups, which includes tags, UTMs, events, conversions, and integrations.

• Maintain data traceability and dependability.

• Lead tests on audience segments, creative content, and formats.

• Document findings and work collaboratively with PMM, Creative, Audiences, Data, and Growth teams.

• Act as a technical and strategic resource, anticipating requirements and transforming media results into meaningful business outcomes.

⛳️ Requirements

• A completed or ongoing degree in Marketing, Advertising, Business Administration, Communications, Economics, or a related discipline.

• Strong background in paid media strategies.

• Practical experience with Meta Ads, Google Ads (including Search, Display, and YouTube), LinkedIn Ads, and other pertinent channels.

• Experience in complex or multi-brand environments.

• Proven ability to manage budgets, performance objectives, and funnel tracking from awareness to conversion.

• Intermediate to advanced skills in Google Analytics 4, Looker Studio, or similar measurement and data visualization tools.

• Capable of data analysis, report creation, and result presentation.

• Preferred: familiarity with Conversion APIs, Offline Conversions, CDPs, or Data Lakes.

• Preferred: understanding of attribution models and lift testing methodologies.

• Preferred: experience with SA360, DV360, or CM360.

• Preferred: knowledge of project management tools such as Jira, Asana, Monday, Notion, and CRM integrations like RD Station.

• Preferred: certifications in Google Ads, Meta Ads, LinkedIn Marketing Solutions, Analytics, or Tag Manager.

🏝️ Benefits

• Comprehensive well-being support, offering self-care resources across Emotional, Financial, Physical, Occupational, and Social dimensions.

• Programs and benefits designed with a focus on overall well-being.

• An environment that fosters continuous learning and career advancement.

• Empowerment to take initiative and embrace responsibility.

• An inclusive, diverse, and welcoming atmosphere where everyone experiences a sense of belonging.