Senior MarTech Solutions Engineer

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Design, create, test, and manage AI agents that fully automate the execution of marketing campaigns from start to finish.

• Establish agent workflows, execution frameworks, safety measures, and validation procedures.

• Evaluate agent performance, examine edge cases, and enhance accuracy, reliability, and operational efficiency.

• Work collaboratively with Adobe and other vendor development teams to enhance agent functionalities and integrations.

• Incorporate AI-generated content from Adobe GenStudio into automated marketing workflows.

• Architect and oversee comprehensive solution designs for custom MarTech applications, automation services, and integrations.

• Define the technical architecture, system components, data flows, integration methodologies, and pivotal engineering decisions.

• Ensure that solutions are scalable, maintainable, secure, and aligned with business objectives.

• Develop single-page applications using React and JavaScript.

• Construct backend services, persistence layers, and RESTful APIs to support marketing automation workflows.

• Create reusable components and services that integrate with AEP, GenStudio, Marketo Engage, and other enterprise platforms.

• Conduct code reviews and enhance engineering standards and software delivery practices.

• Develop and sustain integrations, webhooks, APIs, and bidirectional CRM synchronization processes.

• Link enterprise MAPs, Adobe applications, CRM systems, and other marketing technologies.

• Enhance marketing data quality, filtering, purging, transformation, and synchronization with data teams.

• Diagnose complex integration issues and ensure dependable data exchange.

• Promote the technical adoption of Adobe Experience Platform, GenStudio, Customer Journey Analytics, and related technologies.

• Support Buying Groups and B2B account-based marketing frameworks.

• Enable dynamic and personalized content based on account, buying group, and customer data.

• Maintain and improve reusable email templates and dynamic content frameworks.

• Enhance email rendering across Outlook, Gmail, webmail, and mobile devices.

• Develop technical solutions that simplify content creation and personalization for non-technical marketing teams.

• Serve as the technical lead and trusted advisor for marketing, product, data, and engineering stakeholders.

• Review requirements, architectural decisions, integrations, and code quality.

• Document system designs, processes, workflows, and technical standards.

• Facilitate knowledge transfer, onboarding, and continuous improvement.

• Collaborate with Adobe and technology partners on technical solutions and reporting.

• Conduct technical interviews as part of Nortal's Technical Interviewer Program.

⛳️ Requirements

• A Bachelor's degree in Computer Science, Information Systems, Marketing, Business, or a related field, or equivalent professional experience.

• 4–7 years of practical engineering experience in enterprise B2B marketing technology settings, including enterprise-level implementations involving Adobe technologies.

• Strong proficiency with at least one enterprise Marketing Automation Platform, preferably Marketo Engage.

• Understanding of how Marketing Automation Platforms interface with the broader Adobe ecosystem.

• Hands-on experience with Adobe Experience Cloud technologies such as Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, or GenStudio.

• Proven track record in designing and building AI agents, including workflow orchestration, execution frameworks, safety measures, behavior testing, and integration with marketing processes.

• Strong capability in designing technical solutions and system architectures, including integration methodologies, data flows, APIs, and technical documentation.

• Hands-on full-stack development experience using React, JavaScript, HTML, CSS, backend technologies, and REST APIs.

• Experience in building single-page applications with persistence layers and integrating them with enterprise systems.

• Background in developing API integrations, webhooks, RESTful services, and bidirectional CRM synchronization processes.

• Working knowledge of SQL, ETL concepts, and marketing data flows across CRM, MAP, analytics, and Adobe platforms.

• Strong understanding of how marketing programs and campaigns are configured.

• Ability to work independently, tackle complex engineering challenges, review code, and guide technical decisions.

• Experience collaborating with Product Owners, Business Architects, engineering teams, marketing stakeholders, and technology vendors.

• Advanced English proficiency for effective communication with international stakeholders and US-based clients.

• Preferred qualifications include experience with Buying Groups and Account-Based Marketing, GDPR/CASL/CAN-SPAM/CCPA compliance, CRM custom objects, workflow automation, campaign member management, dynamic email content, Velocity Scripting, Adobe certifications, and related architecture, ITIL, or Agile/Scrum certifications.

🏝️ Benefits

• Competitive USD salary.

• 100% remote work.

• Paid time off and national holidays in accordance with the candidate's country's regulations, with full salary.

• Sick leave.

• Annual credit for work-life balance perks.

• Team-building activities, coffee breaks, tech talks, and after-work gatherings.

• Birthday off.

• Autonomy, open communication, and flexibility to balance professional achievements with personal well-being.

• People Care support, wellness check-ins, and professional growth assistance.

• Access to coworking spaces throughout LATAM.