Senior Marketing Strategist, Data Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Create frameworks for prioritizing use cases through quantitative scoring models that assess business value, technical feasibility, and measurable customer impact.

• Establish journey governance frameworks, testing roadmaps, and maturity assessments.

• Design marketing analytics and KPI architectures that link campaign metrics to business outcomes.

• Develop frameworks for experimentation and performance narratives that support data-informed investment decisions.

• Utilize first-party data, behavioral signals, and CDP/CRM data for audience segmentation, defining lifecycle stages, and creating personalization frameworks.

• Transform performance data from platforms like Braze into actionable strategic insights.

• Oversee comprehensive journey mapping from discovery workshops to current-state and future-state maps.

• Identify personas, pivotal moments, channel touchpoints, and data signals to uncover experience gaps and prioritize improvements.

• Collaborate with technology vendors such as Braze, Segment, and Databricks.

• Facilitate sessions with Client Partners and Solution Architects to align martech investments with client objectives.

• Develop and present executive-ready business cases for martech investments, including ROI models, value realization roadmaps, and strategic narratives.

• Advise VP and C-level stakeholders, identifying opportunities for enhancing Stitch capabilities.

• Engage in QBRs and EBRs to sequence journey investments, technology enablers, and capability-building milestones.

• Contribute reusable frameworks, assessment tools, and workshop guides to Stitch’s internal methodology.

• Create or contribute to thought leadership through platforms such as LinkedIn, webinars, and Braze Events.

• Effectively manage time to achieve billable targets of over 36 hours per week.

• Be prepared to travel up to 20% for client meetings, workshops, and onsite engagements.

• Mentor and provide constructive feedback to fellow Marketing Strategists.

⛳️ Requirements

• Strong knowledge of at least one analytics or BI platform—such as Databricks, Power BI, Tableau, or similar—along with experience in enterprise martech platforms like Braze or Segment.

• Capable of independently building analyses from dashboards, reports, and experimental results; able to make recommendations autonomously.

• Possesses a robust analytical background—comfortable handling large datasets, constructing performance models, and deriving strategies from data.

• Designs experimentation frameworks that are aligned with business outcomes rather than merely engagement metrics.

• Excellent communicator with the ability to distill complexity into engaging executive-level narratives.

• Specialized strategic experience in a domain relevant to Stitch's work, such as loyalty strategy, data strategy, or industry-specific strategies (QSR, Retail, Media & Communications, etc.).

• Proficient in translating data and complex strategic concepts into actionable business language.

• Skilled at building relationships with C-suite executives, project leaders, and technical teams.

• Capable of presenting recommendations with clear rationale and trade-offs.

• Confident in managing strategic scopes.

• Takes ownership of outcomes and demonstrates the ability to lead independently.

• Ability to mentor and provide constructive feedback to other Marketing Strategists.

• A minimum of 7 years of experience in data-driven marketing strategy, CRM, martech consulting, or digital transformation roles.

• Proven track record in developing and presenting multi-year martech roadmaps to senior stakeholders.

• Experienced in facilitating executive discovery workshops, business prioritization sessions, and strategic planning engagements.

• Client-facing experience within an agency or consultancy is required.

• Experience with new platform implementations is preferred.

• Must be eligible to work in the United States without requiring visa sponsorship now or in the future.

🏝️ Benefits

• Medical, dental, vision, and life insurance.

• 401k with company matching.

• Flexible PTO policy.

• Monthly technology stipend.

• Paid parental leave.

• In-person onboarding experience at our headquarters in Indianapolis, Indiana.

• Support for mental well-being.