Senior Marketing Strategist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Develop the marketing department from scratch for a rapidly expanding AI security startup.

• Evaluate the existing marketing landscape, pinpoint deficiencies, establish necessary developments, formulate strategies, and implement them directly.

• Create and execute a detailed, repeatable marketing strategy that aligns with growth and revenue goals.

• Identify absent programs, processes, channels, and infrastructure while prioritizing high-impact opportunities.

• Build a scalable marketing framework and establish a repeatable marketing operating rhythm that aligns with sales pipeline objectives.

• Take charge of positioning and messaging for intricate AI and cybersecurity products in the U.S. market.

• Convert technical capabilities into clear enterprise value propositions while ensuring consistency in messaging across all customer interactions.

• Develop inbound, content marketing, organic acquisition, email, lifecycle, lead-nurturing, newsletter, and targeted outbound initiatives.

• Create, author, and oversee content initiatives to enhance thought leadership and organic visibility.

• Assess the website and implement improvements for conversion rate optimization.

• Set marketing KPIs, measurement frameworks, performance dashboards, systems, and processes.

• Analyze funnel performance and provide recommendations on what to scale, test, or discontinue.

• Collaborate with Sales, founders, technical product teams, and cross-functional leadership to ensure marketing aligns with commercial and pipeline objectives.

⛳️ Requirements

• Mid-to-senior level marketing experience with a proven track record of establishing marketing functions or significant programs from the ground up in early-stage, fast-paced startup settings.

• Demonstrated expertise in marketing complex B2B technology products such as AI, cybersecurity, SaaS, or frontier technologies to the U.S. enterprise market.

• Proficient in content creation, organic acquisition, email/outbound marketing, lead generation, website positioning, and conversion rate optimization.

• Strong analytical skills with a proven ability to build KPI frameworks, assess funnel performance, and make data-informed decisions.

• Player-coach mindset with a high degree of autonomy and comfort in navigating ambiguity, solving unstructured challenges, and executing tasks independently.

• Professional proficiency in English.

• Outstanding written and verbal communication abilities, particularly in simplifying technical subjects for business buyers.

• Capability to work a split shift with some overlap with the client's time zone.

• Willingness to participate in in-person training programs during the initial 3.5 weeks.

🏝️ Benefits

• Flexible remote work arrangement.

• In-person training programs during the first 3.5 weeks.

• Information regarding benefits and compensation will be provided during the offer process.

• Guidance from the Operations Manager and support for career development.