Senior Marketing Specialist

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Strategize, create, and oversee publication and communication efforts that align with the objectives of Duke University Health System and enhance physician engagement.

• Contribute to the strategic planning, conceptualization, and implementation of significant marketing and communication projects and publications.

• Act as the editor for various Clinical Practice Today publications, both print and digital.

• Conduct interviews and perform background research; write, edit, and proofread content effectively.

• Supervise the development of photography, video, and graphic materials.

• Manage the production timelines for publications and distribute content across digital platforms.

• Identify opportunities to repurpose content for print, email, web, social media, and additional channels.

• Keep track of assigned budgets.

• Collaborate with service line marketing leaders to formulate communication strategies.

• Establish project objectives, identify target audiences, determine messaging strategies, timelines, deliverables, and budgets.

• Evaluate and report on communication effectiveness and audience engagement metrics.

• Build and sustain collaborative relationships with administrators, physicians, and clinical staff within assigned service areas.

⛳️ Requirements

• A bachelor’s degree in Journalism, Marketing, English, or a related field.

• A minimum of four years of relevant experience.

🏝️ Benefits

• Equal opportunity employment.

• A commitment to fostering collaboration, innovation, creativity, and a sense of belonging.

• Reasonable accommodations information and provisions available upon request.