Senior Marketing Project Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take ownership of various projects related to coaching and course launches, webinars, book promotions, marketing initiatives, sales funnels, digital products, live and virtual events, and other key company objectives.

• Develop and manage comprehensive project plans, including timelines, dependencies, milestones, ownership, and workflows using Asana or a comparable tool.

• Oversee projects involving Marketing, Copywriting, Marketing Automation, Customer Operations, Events, Coaching, Product, Sales, leadership, and external partnerships.

• Facilitate revenue-generating launches that encompass webinars, sales funnels, email campaigns, landing pages, copywriting, CRM and marketing automation, affiliate marketing, promotional timelines, testing, and strict launch deadlines.

• Coordinate significant live events with over 2,500 attendees, handling marketing, promotions, vendor relations, logistics, internal team collaboration, timelines, and dependencies.

• Articulate the commercial significance of deadlines and proactively identify risks associated with delayed deliverables.

• Ensure project completion by reviewing essential deliverables, confirming requirements, conducting final quality assurance checks, and closing any execution gaps prior to launch.

• Evaluate and enhance the Project Management framework and Asana configuration.

• Supervise a Project Coordinator to foster increased visibility and accountability across the organization.

• Collaborate closely with leadership and external partners to transform company priorities into actionable plans and ensure successful outcomes.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in Project Management, launch management, product/program management, or related fields within a dynamic organization.

• Proven experience leading intricate projects across various established departments, driving accountability, managing conflicting dependencies, and keeping teams aligned.

• Background in a creator-led coaching or personal development business that offers courses, memberships, high-ticket coaching, digital products, or live events via direct response marketing.

• Direct involvement in managing revenue-generating launches, including coaching or course introductions, webinars, book promotions, sales funnels, email campaigns, affiliate marketing campaigns, or other significant promotional efforts.

• Knowledge of affiliate marketing, high-ticket offers, memberships, masterminds, book launches, or other creator-driven offerings.

• Strong grasp of direct response marketing and launch processes, covering sales funnels, email campaigns, landing pages, webinars, CRM and marketing automation, promotional timelines, testing, and strict launch deadlines.

• Experience in managing live events with thousands of attendees, with a thorough understanding of the complete event lifecycle.

• Proven track record of leading multiple departments in remote environments.

• Exceptional attention to detail.

• Ability to thrive in a fast-paced setting with multiple concurrent launches, tight deadlines, and high commercial stakes.

• Must adhere to an 8-5 or 9-6 EST work schedule.

• This position is not available in California, New York, New Jersey, or Pennsylvania.

🏝️ Benefits

• Fully remote work environment.

• Variety of medical insurance options available.

• Employer contributions towards medical insurance premiums.

• Options for dental and vision insurance.

• Supplemental life insurance coverage.

• Voluntary short-term and long-term disability insurance available.

• 15 days of paid time off (PTO) each year.

• 7 paid holidays observed by the company.

• Access to company-certified coaches and opportunities for personal development.

• Chance to attend company live events.

• Travel and leisure membership benefits offered.