Senior Marketing Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily production, quality assurance, execution, reporting, and optimization of campaigns.

• Take ownership of automated journeys and mass campaigns across various channels including email, SMS, push notifications, in-app messaging, and direct mail.

• Work in partnership with Enrollment, Growth, Member Engagement, Content, Creative, Data, Product, and Engineering teams.

• Ensure adherence to Marketing Operations standards, naming conventions, event conversion tagging, and pre-deployment quality assurance.

• Continuously monitor and enhance numerous campaigns and programs to guarantee timely delivery.

• Proactively identify and resolve issues before and during live campaigns.

• Code personalized email-template logic using Handlebars, Liquid, AMPScript, or similar scripting languages.

• Drive operational process enhancements for increased efficiency and scalability.

• Recognize opportunities, obstacles, and growth challenges related to processes and data, addressing them proactively.

• Collaborate with Growth and Engineering teams to create marketing system data pipelines, real-time updates, event triggers, and member-profile modifications.

• Develop and document best practices for data collection, KPI analysis, prioritization, and optimization.

⛳️ Requirements

• A minimum of 2 years of experience in Lifecycle or Marketing Operations.

• Familiarity with at least one marketing automation platform, such as Iterable, Braze, Salesforce Marketing Cloud, Cordial, or Marketo.

• Proven experience in building and deploying omnichannel messaging across email, push notifications, SMS, in-app messages, and direct mail.

• Proficiency in HTML/CSS and experience in coding mobile-first email templates.

• Strong comprehension of email clients and their respective strengths and limitations.

• Experience with various scripting languages.

• Ability to comprehend member journeys and construct lifecycle journey flows.

• Strong project management and time management capabilities.

• Capacity to thrive in a fast-paced environment with evolving requirements and priorities.

• Ability to work independently and achieve results.

• Excellent communication skills for managing expectations and providing updates to stakeholders.

• Unwavering attention to detail.

• Ability to collaborate with multiple teams across different time zones.

• Analytical skills to derive insights from multiple channels.

• Every new hire must demonstrate at least Level 1 proficiency in AI.

🏝️ Benefits

• Sword provides additional benefits beyond the total compensation package.

• Country-specific benefits may vary and will be outlined separately.

• Private company stock options may be included in the total compensation, where applicable.

• Variable bonuses or sales incentives may be integrated into the total compensation, where applicable.