Marketing Automation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the execution, quality assurance, and enhancement of integrated marketing campaigns across various channels, including email, events, webinars, nurture programs, forms, and landing pages.

• Create and sustain scalable marketing automation frameworks, workflows, programs, and operational processes within Marketo.

• Design, develop, and refine lead scoring systems, lead lifecycle management, routing, segmentation, and MQL processes.

• Establish and uphold marketing automation governance, standards, naming conventions, campaign taxonomy, and quality assurance processes.

• Maintain thorough documentation for automation frameworks, operational processes, integrations, and troubleshooting methodologies.

• Supervise database health, data quality, normalization, enrichment, deduplication, and database optimization efforts.

• Lead the implementation, integration, and continuous management of marketing technology linked to Marketo.

• Resolve complex campaign, automation, integration, and data issues by identifying root causes and facilitating solutions.

• Proactively recognize operational deficiencies and downstream effects to enhance scalability and reliability.

• Collaborate with Marketing, Sales, Revenue Operations, Business Applications, and technical teams to convert business requirements into scalable solutions.

• Assist with CRM and martech initiatives.

• Ensure adherence to GDPR, CAN-SPAM, CASL, and other relevant email marketing and data privacy regulations.

• Safeguard the security and privacy of Absolute and its customers.

• Carry out additional responsibilities as assigned by management.

⛳️ Requirements

• A minimum of 5 years of experience in marketing operations or marketing automation within a B2B context.

• At least 3 years of direct Marketo administration experience.

• Profound knowledge of Marketo program architecture, including smart campaigns, nurture and engagement programs, tokens, program templates, and operational programs.

• Demonstrated experience in designing and managing lead scoring, lead lifecycle, routing, and MQL processes.

• Strong familiarity with Salesforce, covering Lead, Contact, Account, and Campaign objects, campaign hierarchy, and Marketo-Salesforce synchronization.

• Solid understanding of campaign attribution and campaign influence models.

• Capability to troubleshoot intricate automation, synchronization, and data issues using logs, error messages, and record-level analysis.

• Experience in implementing and maintaining marketing technology integrations through native connectors, APIs, or webhooks.

• Strong data management capabilities, including list imports, normalization, deduplication, and database segmentation.

• Advanced proficiency in Excel or Google Sheets.

• Meticulous attention to detail and a disciplined approach to quality assurance.

• Ability to convert business requirements into scalable technical solutions.

• Clear and concise written and verbal communication skills.

• Strong project management capabilities and the ability to handle multiple requests and deadlines.

• Experience with Marketo and Salesforce is essential.

• Marketo Certified Expert (MCE) or Adobe Marketo Engage Business Practitioner certification is preferred.

• Experience in implementing marketing technology within the Marketo ecosystem.

• Highly analytical, organized, detail-oriented, and self-motivated.

• Excellent communication and organizational abilities.

• An innovative thinker with a knack for creative problem-solving.

🏝️ Benefits

• Flexibility to excel in remote, hybrid, and in-office settings.

• Commitment to Equal Employment Opportunity and Affirmative Action.

• Disability assistance or accommodations available.

• AI-assisted hiring process with human final hiring decisions.