Senior Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify potential funnel opportunities and leaks to enhance demo generation, boost arrival rates, and expedite sales cycles and velocity.

• Analyze and report on A/B testing, CRO experiments, and the outcomes of campaign optimizations.

• Create and uphold attribution reporting to assess campaign and event effectiveness, pipeline influence, and ROI across various channels and stages of the buyer journey.

• Develop and sustain customized HubSpot dashboards and reports focusing on marketing KPIs, pipeline attribution, and campaign performance.

• Deliver actionable insights and train teams on how to interpret and utilize data effectively.

• Utilize technical SEO expertise and support AEO initiatives.

• Collaborate with development teams to oversee Google Search Console and resolve website crawlability and indexing challenges.

• Work alongside creative teams to develop scalable and compliant HubSpot email templates.

• Construct HubSpot workflows and automations for lead nurturing, sales notifications, lifecycle updates, and campaign triggers.

• Supervise marketing campaign tracking and deadlines using Asana.

• Partner with Sales Operations to establish and maintain the comprehensive lead-to-revenue pipeline in HubSpot.

• Oversee contact enrichment, lead quality and scoring, along with CRM pipeline upkeep.

• Manage integrations across HubSpot, Slack, Walnut, and other marketing and sales tools.

• Assess and integrate new marketing technologies, including AI tools, ABM platforms, and website heatmap solutions.

• Remain updated on HubSpot, analytics platforms, AI, and digital marketing tools to propose operational enhancements.

⛳️ Requirements

• A minimum of 5 years of experience in marketing operations, with direct involvement in HubSpot marketing and CRM functionalities.

• Integrated LLMs into the marketing operations stack and created automated workflows for marketing automation, pipeline forecasting, and analytics.

• Demonstrated experience in managing workflows for the marketing-to-sales handoff, including lead scoring, lifecycle stages, and campaign attribution.

• Experience in supporting both sales-driven and product-driven growth models.

• Proficient in building marketing reporting frameworks to measure funnel performance, attribution, and conversion across both approaches.

• Proven ability to establish and maintain integrations between marketing, CRM, and enablement platforms.

• Experience in creating documentation and playbooks for internal marketing processes and tools.

• Strong understanding of digital performance metrics across email, paid media, and content channels.

• Familiarity with Google Analytics, Google Search Console, and lead attribution modeling.

• Experience managing marketing campaign projects using Asana or similar project management tools.

• Excellent analytical, documentation, and cross-functional collaboration skills.

• Preferred certifications in HubSpot Marketing Software, Google Analytics, Google Ads Search, and AI-related fields.

• Familiarity with ABM platforms such as Demandbase, 6sense, or RollWorks.

• Practical experience with website behavior tracking tools like Decibel, Hotjar, or equivalent.

• Basic proficiency in HTML/CSS to review email and landing page designs.

• Understanding of paid advertising platforms including Meta, LinkedIn, TikTok, and Google Ads.

• Exposure to integrations with Twilio, Gong, and Slack in a marketing context.

• Asana Ambassador Certification or proven expertise in managing large projects within Asana.

• Meta Blueprint Certification.

• LinkedIn Marketing Labs Certification.

🏝️ Benefits

• Competitive salaries.

• Remote/hybrid work environment.

• Potential equity compensation for exceptional performance.

• Flexible PTO.

• Company-sponsored lunches for all employees.

• Company-paid disability and life insurance benefits.

• Company-paid family and medical leave.

• Comprehensive medical, dental, and vision insurance benefits.

• Discounted pet insurance.

• FSA/DCA and commuter benefits.

• 401k plan.

• Credits for online and in-person fitness classes or gym memberships.

• Recovery suite at HQ, featuring a cold plunge, sauna, and shower.