Senior Marketing Automation Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement lifecycle marketing strategies that align with growth marketing goals and enhance member experiences.

• Act as a subject matter expert in CRM, email marketing, data management, and marketing automation platforms.

• Collaborate with Marketing, Product, Sales, and Technology teams to ensure alignment of campaign priorities and business objectives.

• Identify process or engagement issues and create scalable automation solutions.

• Build, test, launch, and optimize automated email campaigns and member journeys using Dynamics 365 Customer Insights.

• Execute trigger-based campaigns, nurture programs, lead engagement strategies, sales funnels, and member experiences.

• Design and modify HTML email templates and campaign assets.

• Implement A/B and multivariate testing strategies.

• Monitor campaign performance and provide recommendations for improving conversion, engagement, and retention metrics.

• Create dashboards, reporting tools, and performance summaries.

• Maintain audience segmentation, targeting strategies, and the health of the contact database.

• Support CRM integrations, data quality initiatives, and enrichment programs.

• Build and sustain automated workflows, journey orchestration, and lead management processes.

• Ensure compliance with CASL, marketing consent requirements, and data governance standards.

• Troubleshoot challenges in marketing automation and enhance processes and efficiencies.

• Execute complex marketing automation projects from initial planning to implementation.

• Coordinate activities among stakeholders, vendors, and project teams.

• Contribute to initiatives aimed at continuous improvement.

• Collaborate with internal teams, external partners, agencies, and vendors.

⛳️ Requirements

• Associate Degree or Bachelor's degree in Marketing, Business, Communications, or a related field.

• A minimum of 3-5 years of progressive experience in marketing automation, lifecycle marketing, CRM marketing, or digital marketing.

• Advanced proficiency with marketing automation and CRM platforms, including Microsoft Dynamics and Customer Insights.

• Strong experience in designing and executing automated campaigns, nurture programs, and customer journey workflows.

• Proven ability to develop audience segmentation strategies and optimize campaigns through testing and analysis.

• Capability to integrate data from various sources, understand entity/table relationships, and apply segment logic within a CRM data platform.

• Proficiency in HTML email development, landing page management, and campaign deployment.

• Strong analytical skills with experience using reporting tools, dashboards, Google Analytics, and KPI measurement frameworks.

• Experience in managing marketing databases, data quality initiatives, and CRM integrations.

• Strong project management and stakeholder management skills, with the capacity to handle multiple priorities concurrently.

• Excellent written and verbal communication skills.

• Knowledge of privacy, consent management, data governance, and email marketing regulations.

• Demonstrated ability to influence cross-functional partners and lead projects without direct authority.

• An equivalent combination of education and experience may be considered.

🏝️ Benefits

• Performance bonuses linked to shared goals.

• Extended health coverage, including mental health support.

• Dental care.

• Disability coverage.

• Vacation and personal days.

• Generous RRSP contributions.

• In-house financial advice.

• Flexible options for adding personal retirement contributions.

• Free banking accounts.

• Special mortgage and lending rates.

• Preferred financial perks.