Senior Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance the marketing technology stack.

• Manage HubSpot by defining funnel stages, MQL/SQL, establishing naming conventions, segments, lead scoring, and maintaining dashboards.

• Create and refine marketing forms, landing page integrations, tracking parameters, and campaign infrastructures.

• Collaborate with Marketing and Revenue Operations to ensure effective tracking and optimization of campaigns.

• Establish standards for campaign tracking and attribution, including UTMs, campaign naming, source tracking, and multi-touch attribution.

• Connect and oversee advertising platforms and marketing tools, such as LinkedIn and Google, with potential future expansion to Meta and Reddit.

• Assess or implement attribution solutions like HockeyStack, ensuring accurate data labeling.

• Create dashboards and reporting for campaign performance, funnel conversion, pipeline, and marketing-sourced revenue.

• Set up and maintain integrations for enrichment, intent/qualification, audience synchronization, and tag management.

• Develop audiences and segments, push them to advertising platforms, perform QA on pixels/tags, and ensure synchronization across channels.

• Collaborate with web development on WordPress tag/snippet deployment, along with website analytics and conversion tracking.

• Lead initiatives to completion and coordinate timely execution among stakeholders.

• Manage the integration backlog and define acceptance criteria when engineering support is required.

• Potentially oversee automated outbound systems, email lifecycle/nurtures, and SDR/BDR operations.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent experience.

• 7+ years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a related field.

• Proficient in orchestrating vendors and contractors while ensuring the team remains on track.

• Experience supporting B2B SaaS marketing organizations.

• Hands-on experience with HubSpot and ad/CRM systems.

• Strong understanding of lead management, marketing funnels, attribution models, and pipeline reporting.

• Ability to gain buy-in and collaborate effectively within a flat organizational structure.

• Advanced skills in Excel, reporting, and data analysis.

• Experience in cloud computing, cloud management, Kubernetes, or enterprise software industries.

• Familiarity with supporting ABM and enterprise sales motions.

• Knowledge of remote-first, global organizations.

• Understanding of cloud technologies including AWS, Azure, GCP, Kubernetes, and cloud governance concepts.

🏝️ Benefits

• Medical/Dental/Vision coverage.

• 401k with Company Match.

• Health & Dependent Care FSA.

• Unlimited PTO.

• 11 Company Holidays.

• Volunteer/Community Engagement Day.

• Tuition Reimbursement.

• Paid Parental Leave.

• Equity Grants.

• Home internet Reimbursement.