Senior Marketing Operations Analyst

This is a fully remote position, open to applicants in Vietnam.

📋 Description

• Take ownership of and manage the data pipeline from GA4 to PostHog, which includes configuring connectors, mapping event schemas, and performing end-to-end validation.

• Oversee the health of data flow and address any issues within the ingestion chain, ensuring an accuracy level exceeding 99%.

• Analyze and enhance the quality of identity/match rates between anonymous events and known customers across web platforms, Shopify, and Stripe.

• Develop and sustain dashboards for funnel and attribution that encompass demo, lead, signup, install, trial, subscription, and churn risk.

• Report on acquisition channels distinctly instead of aggregating them into misleading figures.

• Conduct tests and validate assumptions regarding cross-domain and cross-system tracking.

• Maintain updated Confluence data dictionaries and notes on methodologies.

• Oversee related Jira tickets, ensuring they have a clear scope and acceptance criteria.

• Communicate findings to marketing, product, and leadership teams in accessible language, highlighting genuine data uncertainties.

• Collaborate within the data team while maintaining a connection to Product and Marketing, coordinating with multiple departments and stakeholders.

⛳️ Requirements

• A minimum of 5 years of experience in marketing operations, marketing analytics, or a data-related marketing role, preferably in B2B SaaS or Shopify/e-commerce.

• Proficient in SQL with the ability to reconcile data across various source tables in a data warehouse; experience with Databricks is a plus.

• Practical experience with PostHog or similar product analytics tools, as well as Google Analytics 4, including event schema and pipeline/connector configuration.

• Basic understanding of identity resolution concepts such as distinct IDs, aliasing, and the differences between identified and anonymous events, or a strong willingness to learn quickly.

• Proven experience in creating dashboards and reports for non-technical stakeholders.

• Capable of transparently communicating data limitations.

• Familiarity with Jira and Confluence.

• Bachelor’s degree in Computer Science, Engineering, or a related field.

• Experience in e-commerce; experience with Shopify is advantageous.

🏝️ Benefits

• Enjoy a paid day off for your birthday each year.

• Participate in Give Back Day, a paid day annually to volunteer for a cause that matters to you.

• Benefit from Bonusly peer recognition, earning points that can be exchanged for real rewards.

• Experience a fully-funded 5-night trip to one of our global offices through Clearer Together.

• Participate in Stopover, an annual funded day with a local team near one of our offices.

• Embrace a 100% Remote Culture: Work from anywhere in Vietnam.

• Receive a performance-based Year-End Bonus.

• Get a Wellness Allowance for classes related to physical and mental health.

• Enjoy 20 days of paid time off per year, in addition to Vietnamese holidays.

• A MacBook will be provided for your work needs.

• Engage in offline meet-ups, monthly gatherings, and a year-end party.

• Access technical and general workshops along with online resources.

• Benefit from Generali Health Care and an annual check-up.

• Gain international exposure to enhance your expertise and English communication skills.