Senior Marketing Manager, Verification Services

This is a fully remote position, open to applicants in California, +9 more states.

📋 Description

• Develop and spearhead the marketing strategy for USP’s Dietary Supplement Verification Program and future growth initiatives.

• Convert business goals into quantifiable short-, medium-, and long-term results.

• Design integrated and innovative marketing plans tailored for distinct stakeholder segments.

• Enhance brand equity, boost brand relevance, expand pipeline opportunities, and drive revenue growth.

• Assess channels, outreach strategies, engagement models, performance KPIs, and ROI.

• Implement innovative tactics that align with organizational values, regulatory standards, and brand guidelines.

• Analyze market data, industry trends, and competitor activities to refine strategies and campaigns.

• Collaborate with sales teams to develop messaging and resources for prospecting and customer interactions.

• Work alongside campaign managers, agencies, and cross-functional teams to execute campaigns.

• Assist customers enrolled in the program with USP Verification content and marketing materials.

• Create and present strategies and plans to USP leadership, stakeholders, and clients.

• Travel 10–20% to conferences, USP Headquarters, and/or customer locations.

• Act as an individual contributor without supervisory duties.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience in marketing, business, or a related discipline.

• Over 8 years of relevant work experience.

• At least 3 years in product marketing, brand management, or communications.

• Experience in developing marketing and communication strategies for B2B, B2C, and B2B2C services.

• A Master’s degree or higher in a related field is preferred.

• Exceptional written and verbal communication abilities.

• Results-driven with a proven track record in marketing success.

• Capability to gather customer/stakeholder insights and respond with innovative solutions.

• Strong project management skills with a process-oriented approach.

• Excellent relationship-building and cross-functional collaboration abilities.

• Capacity to manage multiple priorities in a dynamic environment.

• Strong analytical skills coupled with strategic thinking.

• Proficiency in interpreting and synthesizing data and creating reporting tools.

• Expertise in Microsoft Office, relational databases, data structures, data queries, analysis, and reporting.

• Global perspective with the ability to travel up to 20%.

• Must reside in MD, VA, PA, DC, NC, FL, KS, IL, MI, MN, or CA.

🏝️ Benefits

• Company-sponsored time off.

• Comprehensive healthcare benefits.

• Retirement savings plans.

• Equitable access to mentorship, professional development, and leadership opportunities.

• Training in equitable management practices and tools.

• Reasonable accommodations for individuals with disabilities.

• Targeted annual bonus (percentage varies based on role level).