Senior Marketing Manager – Recruiting Events

This is a fully remote position, open to applicants in Texas.

📋 Description

• Lead cross-functional projects that enhance Shield AI’s employer brand strategy.

• Oversee events, sponsorships, conferences, and partnerships.

• Develop the annual event calendar aligned with hiring needs by function, division, and location.

• Create calendars for defense and aerospace trade shows, as well as professional and technical society conferences, and academic AI, engineering, and robotics events.

• Manage on-site experiences, including booth design, hardware and demo arrangements, staffing, and interactions between recruiters and engineers.

• Establish post-event processes in collaboration with Recruiting and Sourcing to convert discussions from events into ATS records, pipelines, and hires.

• Oversee Shield AI’s affiliations and portfolio of industry associations focused on talent.

• Negotiate contracts for exhibitors, sponsorship tiers, and membership agreements.

• Manage relationships with exhibit houses, show management, agencies, and logistics partners.

• Direct service-related events and affiliations that engage Navy, Army, Air Force, Marine Corps, and Space Force audiences.

• Cultivate relationships with service academy and ROTC career services, career conferences, and organizations that support veteran and military spouse hiring.

• Lead the event and affiliation components of military transition and corporate fellowship initiatives in partnership with Talent Acquisition.

• Collaborate with employees who have military backgrounds to incorporate authentic voices in service-related events.

• Take ownership of the annual events, sponsorship, and membership budget, including forecasting, allocation, and reconciliation.

• Define metrics for qualified conversations, applications, pipeline, offers, hires, and source-of-hire attribution.

• Create playbooks, briefing documents, and staffing kits for recruiters and engineers.

⛳️ Requirements

• Bachelor’s degree, relevant practical experience, or military background.

• 8 years of experience in event marketing, experiential marketing, trade show management, or recruiting events.

• Proven experience managing an event program from start to finish, including calendar management, budgeting, vendor contracts, and on-site execution through to load-out.

• Skilled in negotiating exhibitor contracts, sponsorship packages, or membership agreements.

• A strong track record of hard work, reliability as a teammate, maintaining high standards, and kindness towards others.

• Background in employer branding, recruitment marketing, or talent acquisition.

• Familiarity with defense or aerospace sectors, including the trade show calendar, association membership structures, and regulations governing show floor activities.

• Experience in live events, tours, festivals, brand activations, or experiential agency production.

• Military service experience, or experience managing military and veteran hiring programs, transition pipelines, or service academy partnerships.

• Capability to assess events based on pipeline, offers, and hires, or the commercial equivalent in a marketing or experiential context.

• Proven ability to establish an event program from the ground up in a rapidly growing company focused on engineering and operations.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday policies.

• Opportunities for professional development and career advancement.

• Supportive work environment that values diversity and inclusion.