Senior Marketing Manager – Lead Lifecycle & Conversion

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of and continuously enhance Sophos' global lead lifecycle strategy, guiding it from initial engagement to MQL, SAL, opportunity, and revenue.

• Map and refine prospect journeys throughout essential buying stages, pinpointing friction, leakage, and opportunities for accelerating progression.

• Establish lifecycle performance metrics and leverage funnel data to prioritize areas for improvement.

• Formulate strategies for leads that are not yet ready for sales engagement.

• Advance the nurture strategy towards dynamic journeys driven by buyer behavior, engagement, intent, and account signals.

• Determine the next-best engagement for prospects based on their buying journey.

• Collaborate with Content, Product Marketing, ABX, and regional teams to create relevant lifecycle experiences.

• Design re-engagement and recycling strategies.

• Analyze funnel performance and devise interventions for conversion, lead velocity, and pipeline.

• Enhance lifecycle stages, lead scoring, qualification, routing, and recycling in collaboration with Marketing Operations and Revenue Operations.

• Establish feedback loops with SDR and Sales teams.

• Link prospect behavior with account-level engagement and intent signals.

• Coordinate lead and account journeys with ABX to expedite high-intent accounts.

• Ensure SDRs are equipped with appropriate leads, context, and buying signals.

• Utilize AI, automation, and predictive signals to enhance personalization, prioritization, and journey orchestration.

• Define and report on lifecycle KPIs including conversion, lead velocity, pipeline, and revenue contribution.

• Generate actionable insights on funnel performance.

• Establish a culture of continuous testing, learning, and optimization.

• Communicate performance, insights, and recommendations to Growth Marketing and GTM stakeholders.

⛳️ Requirements

• Over 7 years of B2B marketing experience, ideally in lifecycle marketing, demand generation, growth marketing, or marketing operations.

• Strong comprehension of complex B2B buying journeys, preferably in SaaS, enterprise technology, or cybersecurity sectors.

• Proven experience in developing lifecycle, nurture, or demand programs that yield measurable pipeline and revenue outcomes.

• In-depth understanding of lead management, scoring, qualification, routing, and recycling processes.

• Experience with CRM, marketing automation, and ABM/intent platforms such as Salesforce, Marketo/Eloqua, and 6sense, or equivalent tools.

• Strong analytical skills, with experience in utilizing funnel and conversion data to identify issues and drive actions.

• Experience collaborating with Sales, SDR, Marketing Operations, and Revenue Operations teams.

• Ability to influence and instigate change within a complex, global organization without direct authority.

• Commercially minded with a solid understanding of pipeline, conversion, and revenue metrics.

• Excellent communication skills, capable of translating complex data and customer journeys into clear recommendations.

• Practical experience with AI in marketing workflows, with an interest in journey orchestration, personalization, and conversion.

🏝️ Benefits

• Remote-first working environment.

• Employee-led diversity and inclusion networks.

• Annual charity and fundraising initiatives.

• Volunteer days.

• Global employee sustainability initiatives.

• Global fitness and trivia competitions.

• Global wellbeing days.

• Monthly wellbeing webinars and training.

• Adjustments in recruitment and selection processes for enhanced accessibility.