Senior Marketing Manager – Japan

This is a fully remote position, open to applicants in Japan.

📋 Description

• Oversee the execution of local Firefox campaigns in Japan, focusing on awareness, consideration, acquisition, and engagement.

• Supervise local agency efforts in creative production, media, and creator collaborations.

• Manage campaigns involving creators and user-generated content (UGC) from initial briefing and content assessment through to launch, paid promotion, and performance analysis.

• Tailor product positioning and feature messaging to resonate with Japanese audiences in collaboration with Product Marketing.

• Coordinate localized acquisition creative, campaign scheduling, and testing efforts with Performance Marketing.

• Aggregate reporting, track KPIs and budget pacing, and suggest adjustments to creative strategies, channel mix, and spending.

• Transform consumer insights, competitor behavior, and cultural trends into actionable campaign recommendations.

• Evaluate local advertising platforms and explore marketing or distribution opportunities.

• Keep track of delivery updates, highlight risks and dependencies, and document valuable insights.

• Create a comprehensive six-month delivery calendar, provide regular performance updates and suggestions, and compile a final learning and handover document.

⛳️ Requirements

• Bilingual fluency in Japanese and English, capable of briefing agencies, reviewing Japanese creative work, and effectively communicating with global stakeholders.

• 8–10 years of consumer marketing experience in Japan, including the execution of integrated marketing or go-to-market strategies for international brands.

• Experience in marketing consumer applications or digital products, or equivalent experience in driving consumer acquisition and engagement.

• Demonstrated ability to manage multiple agencies and coordinate creative development, media execution, and creator or UGC initiatives.

• Solid understanding of paid and owned media channels, awareness and consideration tactics supporting acquisition, and evaluating campaign effectiveness.

• Comfortable interpreting marketing data, overseeing budgets, and translating results into actionable optimization insights.

• Strong program and project management expertise, with the ability to handle simultaneous activities and deliver results within a six-month contract.

• Good judgment in Japanese localization, consumer insights, and ensuring cultural relevance.

• Outstanding collaboration skills with a proven ability to lead influence across various functions, time zones, and cultures.

• Proactive and hands-on approach, capable of identifying issues early and driving progress independently within set priorities.

🏝️ Benefits

• Reasonable accommodations for qualified individuals with disabilities during the application/interview process and throughout employment.

• Equal opportunity employment.

• Opportunity to work on Mozilla’s open-source, mission-driven products.

• Six-month contract opportunity.