Senior Marketing Manager, Digital Outreach Strategy – Growth

This is a fully remote position, open to applicants in Pennsylvania, +1 more state.

📋 Description

• Develop and manage a comprehensive digital outreach strategy for each subsidiary.

• Identify key decision makers and establish buyer personas for all business sales activities.

• Expand contact lists using verified sources and thorough research.

• Execute customized multi-channel outbound sequences through email, LinkedIn, and other social and digital platforms.

• Oversee email deliverability initiatives, including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance.

• Transform M3 proprietary data assets, physician networks, and health-system connections into qualified conversations via referrals and warm introductions.

• Leverage AI-assisted research and personalization while ensuring human oversight and adherence to brand standards.

• Collaborate with business development and marketing leaders on target account lists, handoff criteria, follow-up frequency, and message performance.

• Manage outreach technology stacks, integrate them with CRM systems, and suggest new tools as needed.

• Provide weekly reports on placement, response rates, positive reply rates, and pipeline sourced by subsidiary and persona.

• Phase out ineffective strategies and enhance successful programs.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.

• Over 7 years of experience in B2B digital outreach, demand generation, or sales development.

• Minimum of 3 years of experience managing persona marketing for outbound commercial revenue generation.

• Proven success in engaging senior decision makers within healthcare and health systems.

• Strongly preferred experience in selling recruitment, staffing, or physician placement services.

• Practical experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences.

• Familiarity with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration.

• Experience providing support or consulting for multiple business units, clients, or brands with distinct customer bases.

• Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing.

• Understanding of Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar email filtering systems.

• Ability to identify and confirm genuine buyers within target organizations.

• Insight into how health systems, medical groups, and staffing firms recruit physicians and the decision-making processes involved.

• Excellent writing skills with the ability to adjust tone based on persona and subsidiary brand.

• Familiarity with CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service.

• Capability to utilize AI tools for research, personalization, and testing.

• Competence to manage several concurrent programs autonomously and provide clear reports to sales and marketing leaders.

• Analytical proficiency with campaign, deliverability, and CRM data; comfortable creating simple dashboards.

• Preferred certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator.

🏝️ Benefits

• Competitive wages.

• Health and Dental coverage.

• Life, Accident, and Disability Insurance.

• Prescription Plan.

• Flexible Spending Account.

• 401k Plan with Matching.

• Paid Holidays and Vacation.

• Sick Days and Personal Days.