Senior Marketing Manager, Digital Outreach Strategy – Growth

This is a fully remote position, open to applicants in Pennsylvania, +1 more state.

📋 Description

• Develop and maintain a comprehensive digital outreach strategy for each subsidiary.

• Identify key decision-makers for every product and establish buyer personas for all business sales initiatives.

• Expand contact lists using validated sources and thorough research.

• Execute customized multi-channel outbound campaigns across email, LinkedIn, and other social and digital platforms.

• Oversee email deliverability processes, which include authentication, IP warming, monitoring sender reputation, conducting inbox placement tests, maintaining list hygiene, and ensuring compliance with sender regulations.

• Create a systematic cross-subsidiary approach that transforms M3's proprietary data assets and healthcare connections into qualified discussions through referrals and warm introductions.

• Leverage AI-assisted research and personalization to enhance account and contact intelligence, generate large-scale personalization, and iteratively test and improve messaging.

• Collaborate with business development and marketing leaders on target account lists, handoff criteria, follow-up schedules, and feedback on message performance.

• Manage designated business unit outreach technology stacks, integrate them with CRM systems, and recommend new or advanced technology solutions.

• Provide weekly reports on placement, reply rates, positive reply rates, and pipeline sourced by subsidiary and persona.

• Phase out ineffective strategies while scaling successful initiatives.

⛳️ Requirements

• A bachelor's degree in marketing, communications, business, or a related discipline, or equivalent professional experience.

• Preferred certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator.

• More than 7 years of experience in B2B digital outreach, demand generation, or sales development.

• At least 3 years of experience in persona marketing aimed at generating outbound commercial revenue.

• Proven track record of successfully engaging senior decision-makers in healthcare and health systems.

• Strong preference for experience in selling recruitment, staffing, or physician placement services.

• Practical experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences.

• Familiarity with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration.

• Experience supporting or consulting for multiple business units, clients, or brands with diverse customer bases.

• Understanding of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing.

• Knowledge of how platforms like Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters handle outbound mail.

• Ability to identify and validate budget owners, decision-makers, and influencers within target organizations.

• Insight into how health systems, medical groups, and staffing firms recruit physicians and the decision-makers involved in that process.

• Exceptional writing skills with the capability to adapt tone according to persona and subsidiary brand.

• Familiarity with CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn's terms of service.

• Proficient in utilizing AI tools for research, personalization, and testing, with a discerning eye for accuracy, brand alignment, and disclosure.

• Strong ability to manage multiple concurrent programs independently and prioritize tasks across various businesses.

• Analytical proficiency with campaign, deliverability, and CRM data; comfortable creating simple dashboards.

🏝️ Benefits

• Competitive salaries.

• Health and Dental coverage.

• Life, Accident, and Disability Insurance.

• Prescription Plan.

• Flexible Spending Account.

• 401k Plan with Matching.

• Paid Holidays and Vacation time.

• Sick Days and Personal Days.