Growth Strategy – Performance Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Evaluate performance across various channels including paid media, websites, e-commerce, CRM, email, SEO, marketplaces, and more.

• Detect trends, anomalies, risks, tracking issues, and potential growth opportunities.

• Relate channel metrics to outcomes such as revenue, conversion rates, acquisition costs, ROAS, MER, lead quality, retention, and other commercial results.

• Generate clear weekly and monthly reports that distinguish confirmed findings from hypotheses and unresolved questions.

• Investigate opportunities in acquisition, funnels, CRO, creative elements, websites, email, SEO, automation, and customer journeys.

• Develop and prioritize evidence-based recommendations, outlining expected impacts, required resources, dependencies, risks, and measurement plans.

• Examine conversion paths and identify gaps in tracking, attribution, CRM, automation, and data quality.

• Design controlled experiments and maintain logs for testing, opportunities, risks, and learnings.

• Oversee assigned lead-generation accounts in Google Ads and Meta Ads as necessary.

• Track performance, manage budget pacing, resolve issues, and execute optimizations during periods when media buyers are unavailable.

• Create agendas, executive summaries, presentation materials, talking points, and decision-related questions.

• Collaborate with media buyers, analysts, designers, developers, SEO specialists, email marketers, and automation experts.

• Confirm the accuracy of numbers, terminology, links, claims, scope, timelines, and supporting evidence prior to client-facing communications.

• Utilize AI for research, analysis, reporting, meeting preparation, documentation, quality assurance, and workflow enhancements.

⛳️ Requirements

• Extensive experience in paid media, growth marketing, performance analysis, digital strategy, or marketing operations.

• Capability to interpret data from a commercial perspective, articulating changes, their significance, and recommended actions.

• Proficient knowledge of Google Ads, Meta Ads, GA4, GTM, CRM and marketing automation, Shopify or similar e-commerce platforms, and reporting tools.

• Recent hands-on experience in managing and optimizing Google Ads and Meta Ads, especially for lead-generation accounts.

• Ability to quickly assess an unfamiliar account, identify immediate performance or tracking challenges, and implement controlled optimizations when necessary.

• Understanding of CRO, funnels, landing pages, creative testing, lifecycle marketing, and customer acquisition strategies.

• Strong written and spoken English skills, enabling clear presentation of analytical findings.

• Methodical approach to research, documentation, prioritization, and follow-up across multiple accounts.

• Practical experience using AI tools for real analytical and operational tasks, ensuring reliable human oversight.

• Openness to challenges, precise revision of work, and defending recommendations with robust evidence.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.

• Access to cutting-edge tools and technologies.