Senior Marketing Manager, B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the B2B inbound marketing efforts within the home services sector.

• Take ownership of the inbound marketing strategy and its performance, which includes MQL generation, organic and paid acquisition channels, landing pages, and lead capture initiatives.

• Set and accomplish MQL, pipeline, and revenue targets.

• Evaluate funnel performance and marketing analytics to pinpoint optimization and growth opportunities.

• Create and manage B2B events and trade show initiatives.

• Supervise the marketing technology stack, reporting framework, and workflow processes in collaboration with the Marketing Operations Manager.

• Ensure data accuracy, proper attribution, and dependable funnel reporting utilizing Salesforce as the primary record-keeping system.

• Maintain intake, approval, and operational workflows across marketing divisions.

• Formulate and implement a cohesive marketing strategy encompassing inbound marketing, events, and marketing operations.

• Collaborate with Sales, Product/IT, and Account Management teams.

• Lead, mentor, and cultivate marketing professionals and managers.

• Promote accountability, teamwork, and continuous enhancement throughout the marketing organization.

• Identify and enact process enhancements.

• Provide leadership with data-driven insights regarding risks, opportunities, and trade-offs.

⛳️ Requirements

• Over 6 years of B2B marketing experience, with a minimum of 2 years in management or development of marketing professionals or managers.

• Extensive hands-on experience in leading an inbound marketing or demand generation function, including MQLs, inbound channels, and contribution to pipeline.

• Experience in managing inbound marketing, events or field marketing, and marketing operations.

• Strong proficiency in utilizing Salesforce and CRM data to assess marketing performance and its impact on pipeline and revenue.

• Capability to balance strategic planning with practical execution.

• Experience in formulating recommendations based on data analysis and addressing data discrepancies prior to decision-making.

• Keen attention to detail and a proven history of delivering precise, high-quality outputs.

• Exceptional written and verbal communication skills, including the ability to present risks, trade-offs, and recommendations to senior leadership.

• Proven success in leading, mentoring, and developing high-performing teams.

• Strong analytical and problem-solving abilities, with a focus on assessing business impact and driving effective solutions.

• Familiarity with Tableau or similar marketing reporting and dashboarding tools is preferred.

• Experience in the home improvement, home services, marketplace, lead generation, or B2B SaaS sectors is preferred.

• Prior experience working in a remote corporate setting and establishing marketing operations processes is preferred.

🏝️ Benefits

• Eligibility for performance bonuses or commissions.

• Comprehensive health care benefits.

• Retirement plan benefits.

• Paid sick leave.

• Parental leave.

• Paid time off or vacation benefits.

• Additional tax-reportable benefits.