Senior Marketing Manager

This is a fully remote position, open to applicants in Florida, +5 more states.

📋 Description

• Design Rover’s consideration engine and effectively implement brand identity across upper-funnel channels to drive measurable business growth and impact.

• Formulate long-term strategies for upper-funnel channels and establish goals and OKRs targeting new-customer growth and measurable consideration.

• Influence annual planning cycles by utilizing media best practices and adapting to emerging industry trends.

• Align upper-funnel strategy with the Brand team’s vision and provide feedback based on performance data.

• Oversee media buying, negotiations, inventory quality, and placement strategies across Linear TV, OTT/CTV, Audio, Podcast, OOH, and Programmatic channels.

• Manage complex relationships with external agencies, provide coaching, and ensure they meet performance benchmarks.

• Handle large-scale program budgets effectively.

• Develop marketing metrics and measurement frameworks in collaboration with Marketing Data Science.

• Analyze and implement Media Mix Modeling (MMM) and recommend Geo-Uplift tests to assess incrementality.

• Address complex challenges such as CTV signal loss and multi-channel attribution within privacy-first contexts.

• Automate marketing workflows and incorporate AI tools within the department.

• Create AI-tool use cases to tackle intricate business problems.

• Simplify complex media and AI concepts for executive stakeholders.

• Establish business rhythms to communicate findings and enhance team prioritization and efficiency.

⛳️ Requirements

• 8–12+ years of relevant experience in high-scale media strategy with a consumer brand, preferably in a two-sided marketplace.

• Proven expertise in leveraging upper-funnel channels to attract new customers and measure their effectiveness.

• Demonstrated improvements in workflow automation using Scripts, Python, SaaS tools, and AI.

• Ability to serve as the team’s AI specialist and enhance team capabilities.

• Practical experience in implementing Geo-Uplift testing and tactically applying MMM results.

• Bachelor’s degree required; a master’s degree in a quantitative or business field is advantageous.

• Experience in managing agencies, holding them accountable for outcomes, and overseeing an RFP process.

• Familiarity with managing campaigns in the UK and EU is desirable.

• Capacity to collaborate effectively with internal Brand teams and Marketing Data Science.

• A curious mindset and willingness to learn and challenge established assumptions.

• Experience with pet-related brands is a plus.

🏝️ Benefits

• Competitive compensation.

• 401k matching.

• Long-term incentive plan featuring a company performance-based cash payout.

• Flexible PTO.

• Comprehensive benefits package, including medical, dental, and vision insurance.

• Commuter benefits.

• Bring your dog to work (and enjoy unlimited puppy time).

• Pet benefits, including $1000 towards adopting your first dog or cat.

• Stocked fridges, coffee, soda, and an abundance of treats (for humans and dogs), along with free catered lunches monthly.

• Regular team activities conducted both in-person and virtually.

• Access to AI tools for every team member.