Senior Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create and implement annual and quarterly marketing strategies that align with business objectives and commercial targets within assigned segments.

• Lead intricate, integrated, multi-channel marketing campaigns from the stages of strategy and planning to execution, measurement, and optimization.

• Convert corporate, commercial, and product strategies into marketing initiatives that yield measurable business results.

• Oversee campaign plans, budgets, timelines, stakeholder alignment, and performance tracking.

• Collaborate with Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners.

• Present campaign strategies, recommendations, and performance insights to senior leadership.

• Develop insights into customer segments, purchasing behavior, decision-making processes, and market dynamics.

• Map customer journeys through each phase of the purchasing process.

• Transform customer needs and technical capabilities into compelling value propositions, messaging, and campaigns.

• Employ market insights, customer feedback, and performance data to enhance strategy and positioning.

• Formulate content strategies that support demand generation, thought leadership, brand awareness, and customer engagement.

• Work alongside R&D, Product Management, Commercial teams, and scientific SMEs to develop customer-centric content.

• Ensure consistency in messaging, brand alignment, and content relevance throughout the customer journey.

• Advocate for ProBio's value proposition across all campaigns, content, and customer interactions.

• Establish KPIs and success metrics for campaigns and content initiatives.

• Analyze campaign, funnel, and engagement performance to optimize results and maximize ROI.

• Offer recommendations based on performance data, customer insights, and market trends.

• Collaborate with digital marketing teams to enhance customer experience and the effectiveness of demand generation.

• Conduct interviews with recruiters, hiring managers, and stakeholders.

⛳️ Requirements

• Over 7 years of experience in B2B marketing, campaign marketing, product marketing, or content marketing, ideally within life sciences, biotechnology, CDMO, or similar sectors.

• Demonstrated success in leading complex, integrated, multi-channel marketing campaigns with quantifiable commercial outcomes.

• Strong strategic planning and project management abilities.

• Capability to work autonomously and drive projects from conception to execution.

• Experience in crafting customer journeys, value propositions, and messaging frameworks for technical or scientific products and services.

• Excellent stakeholder management skills across commercial, product, scientific, and leadership teams.

• Strong analytical mindset with experience utilizing data and insights to enhance marketing performance.

• Outstanding communication, writing, presentation, and interpersonal skills.

• Experience in engaging with senior stakeholders.

• Highly organized and adept at managing multiple priorities in a fast-paced, global environment.

• Experience collaborating with scientific subject matter experts and within a regulated industry is highly preferred.

• A Bachelor’s degree is required.

• An MBA or advanced scientific qualification is an advantage.

• Successful completion of reference checks.

• Must maintain a drug-free workplace.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) retirement plan with a company match that fully vests on day one.

• Paid parental leave after three months of employment.

• Paid time off including vacation time, personal time, sick time, floating holidays, and company holidays.

• Flexible spending accounts and health savings accounts.

• Life and AD&D insurance.

• Short- and long-term disability coverage.

• Legal assistance.

• Supplemental pet, critical illness, accident, and hospital indemnity insurance.

• Commuter benefits.

• Well-being initiatives.

• Peer-to-peer recognition programs.

• Equal employment opportunity and affirmative action workplace.

• Drug-free workplace.