Senior Marketing Lead – CST Capital, ENT / Indirect

This is a fully remote position, open to applicants in Kuwait, +1 more country.

📋 Description

• Oversee marketing and market development efforts for CST Capital and ENT within designated indirect markets.

• Assist in customer education and therapy awareness initiatives to enhance adoption and clinical engagement.

• Collaborate with sales, upstream marketing, distributors, clinical, and market access teams to implement regional growth strategies.

• Establish and nurture robust relationships with key customers and regional partners.

• Evaluate market trends, business performance, customer insights, and competitive actions.

• Aid in campaign execution, congress strategy, and the development of educational programs.

• Work in close coordination with local market teams to pinpoint opportunities, challenges, and actionable plans.

• Contribute to strategic planning, pipeline development, and business review processes.

• Propel data-driven marketing strategies and commercial dashboards to monitor therapy adoption, market penetration, and campaign effectiveness.

• Utilize structured problem-solving and process optimization techniques, such as Lean, to enhance market development workflows across indirect regions.

• Harness data analytics, digital tools, and AI-driven insights to refine market segmentation, predict therapy trends, and assess campaign ROI.

• Investigate innovative digital platforms and automated marketing solutions to efficiently scale educational programs and stakeholder communication.

• Report directly to the Marketing Lead responsible for Indirect (ME & ICA) countries.

• Travel periodically to assigned markets for customer engagement, training programs, congress participation, and strategic business development activities.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Life Sciences, Engineering, or a related discipline.

• At least 7 years of experience in healthcare, medical devices, marketing, capital equipment sales, or market development roles.

• Proven experience collaborating across commercial, clinical, and marketing functions.

• Excellent communication, presentation, and project management capabilities.

• Fluent in English.

• Preferred experience in the Gulf Region or a similar multi-country setting.

• Strong analytical skills with a demonstrated ability to convert complex clinical and market data into actionable commercial strategies.

• Understanding of ENT and/or capital equipment market dynamics.

• Previous experience in project management, market development, or therapy growth initiatives.

• Preferred experience in process optimization, efficiency enhancement, or Lean methodologies.

• Strong experience in managing regional stakeholders.

• Demonstrated background in digital marketing or implementing data/AI-driven commercial initiatives in healthcare or medical devices.

• A curious and adaptable approach to emerging technologies, AI analytics, and digital transformation in marketing operations.

• MBA or additional commercial training is advantageous.

🏝️ Benefits

• Competitive Salary

• Flexible Benefits Package

• A comprehensive range of benefits, resources, and competitive compensation plans designed to support employees at every stage of their career and life.

• Flexible Work Arrangement