Senior Marketing Executive

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategically plan, oversee, and execute integrated, multi-channel B2B campaigns from initial brief to execution, optimization, and review.

• Leverage customer insights, market research, audience segmentation, and commercial priorities to craft targeted campaigns.

• Foster relationships with industry and strategic partners to enhance joint marketing efforts, content, and communications.

• Organize participation in industry events, exhibitions, conferences, and webinars, including promotion, logistics, and post-event follow-up.

• Generate marketing content across various platforms, including email, websites, blogs, campaigns, and lead-generation materials, featuring thought leadership resources.

• Ensure consistent brand messaging, tone of voice, and visual identity across all channels.

• Plan and execute targeted email campaigns focusing on acquisition, lead nurturing, engagement, upselling, and cross-selling.

• Collaborate with CRM, web, email, and social teams to implement, monitor, and optimize digital campaigns.

• Develop creative briefs and manage coordination among internal teams and external agencies in design, web, social media, and CRM.

• Oversee the production of campaign assets, managing timelines, feedback, and approvals effectively.

• Coordinate with stakeholders to gather requirements and share valuable customer insights.

• Track campaign performance against KPIs and generate reports, insights, and recommendations for improvement.

• Analyze campaign outcomes and feedback to enhance marketing efforts and support ongoing development.

• Report directly to Adam Smith, Senior Marketing Manager.

⛳️ Requirements

• Proven experience in planning, managing, and delivering integrated, multi-channel B2B marketing campaigns.

• Demonstrated ability to utilize customer insights, market research, and audience segmentation effectively.

• Capability to align campaigns with business objectives and go-to-market strategies.

• Experience in creating marketing content for various platforms, including email, websites, blogs, campaigns, and lead-generation materials.

• Familiarity with email and digital marketing campaigns, as well as CRM, web, email, and social channels.

• Background in coordinating industry events, exhibitions, conferences, and webinars.

• Proven ability to cultivate relationships with industry and strategic partners.

• Experience in developing creative briefs and coordinating among internal teams and external agencies.

• Expertise in managing campaign assets, timelines, feedback, and approval processes.

• Ability to monitor KPIs, analyze campaign performance, and produce insightful reports and recommendations.

• Proficiency in using Adobe Express and Figma.

• Customer-focused, organized, and capable of managing priorities, timelines, and dependencies effectively.

• Strong written and verbal communication skills.

• Resourceful, action-oriented, and adept at navigating ambiguity and change.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• A dynamic and supportive work environment.

• Comprehensive health and wellness benefits.

• Flexible working arrangements.