Senior Marketing Content Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Head of Marketing and User Experience to develop and sustain Everly's content strategy.

• Convert strategic objectives into actionable content plans that include ownership, timelines, and measurable targets.

• Manage the editorial calendar for the Insights Library, advisor guides, partner-facing content, policyholder communications, and social media platforms.

• Detect content gaps and opportunities by analyzing audience needs, conducting competitive research, and utilizing search/AI visibility data.

• Create and produce thought leadership pieces, white papers, product explainers, and co-branded content for partners.

• Develop sales enablement materials aimed at advisors, such as objection handling guides, product narratives, and conversation frameworks.

• Create communications targeted at policyholders.

• Oversee and coordinate with external content contractors while ensuring adherence to quality standards and brand voice.

• Manage the SEO strategy, including keyword research, on-page optimization, content structure, and internal linking.

• Formulate and execute an AEO strategy to enhance visibility in AI-driven answer engines like ChatGPT, Perplexity, and Claude.

• Optimize content by implementing structured data, clear entity definitions, authoritative sources, and well-cited direct answers.

• Monitor search and answer engine visibility metrics and refine the content plan accordingly.

• Provide education to the broader team on best practices in SEO/AEO.

• Design and implement workflows for AI-powered content production utilizing tools like Claude, ChatGPT, and HubSpot AI.

• Build and maintain libraries of prompts, brand voice guidelines, and AI content templates.

• Leverage AI tools to amplify content output across various formats, channels, and versions.

• Ensure that AI-generated content adheres to quality, compliance, and brand standards.

• Assist with campaign content, asset copy, project coordination, marketing planning, reporting, and cross-functional collaboration with distribution, product, and compliance teams.

⛳️ Requirements

• A minimum of 7 years in content strategy or content marketing, with proven experience in financial services, fintech, or insurance sectors.

• Bachelor's degree in Marketing, Journalism, or Communications.

• Exceptional writing and editing skills tailored for financial institutions and advisor audiences.

• Practical SEO experience encompassing keyword research, on-page optimization, content structure, and performance tracking.

• Understanding of AEO and the functionality of AI answer engines in surfacing and citing content.

• Direct production experience with AI tools such as Claude, ChatGPT, Jasper, or similar platforms.

• Experience in creating or enhancing AI content workflows, including prompt engineering, brand voice guidelines, and AI-assisted editorial processes.

• Ability to function effectively in a lean team environment.

• Strongly preferred: experience in white-label, B2B2C, or channel marketing.

• Strongly preferred: familiarity with advisor or community banking channels.

• Strongly preferred: expertise in optimizing content for AI answer engines.

• Strongly preferred: background in or exposure to insurance or annuity products, including IUL, FIA, or MYGA.

• Strongly preferred: experience with HubSpot at a content and workflow level.

🏝️ Benefits

• Annual incentive bonus aimed at rewarding performance.

• Flexible paid time off (PTO).

• Paid holidays, days of significance, and a dedicated Volunteer Day.

• Paid parental leave after 3 months of employment.

• Comprehensive Medical, Dental & Vision Insurance.

• 401k plan with company matching.

• Profit Sharing & Savings Plan.

• Short-term and long-term disability insurance.

• Flexible spending account.

• Life insurance coverage.

• Educational assistance programs.

• Associate assistance programs.