Director, Content and Community

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of Cogent's content engine from start to finish, managing the calendar and developing content series primarily for LinkedIn, blogs, videos, and long-form articles.

• Oversee SEO and AEO to ensure content is easily discoverable by both potential buyers and AI models.

• Link content efforts to the sales pipeline and monitor which pieces contribute to closing deals.

• Create blog posts, ebooks, and whitepapers aimed at the top and middle of the sales funnel.

• Develop and execute the social media strategy, ensuring a consistent delivery of Cogent's perspectives.

• Ghostwrite for the CEO, CTO, and other technical leaders.

• Establish systems to capture interviews with leaders, Slack content, call notes, and research briefs.

• Transform source materials into thought leadership pieces for security professionals.

• Convert Cogent Research, threat findings, and product insights into unique analytical content.

• Lead the flagship research report and collaborate with the research team and CTO on related initiatives.

• Respond promptly to breaking news in the security sector with timely point-of-view content.

• Integrate AI throughout the workflow and coordinate contractors and tools effectively.

• Create and maintain a shared archive of positioning documents, proof points, and research materials.

⛳️ Requirements

• 8-10+ years of experience in content roles within B2B technology, with a strong preference for cybersecurity.

• A proven history of producing content that drives tangible results: content-sourced pipeline, organic traffic and rankings, and engagement that leads to meetings.

• Experience working in a small company as the primary content driver, consistently delivering weekly outputs without extensive team support or budget.

• Exceptional writing and editorial judgment, with the ability to articulate a point of view and simplify complex security topics credibly.

• Demonstrated experience in ghostwriting for executives, with a methodology for capturing their unique voice.

• Proficient in utilizing AI within practical content workflows.

• Experience in packaging research such as threat reports, benchmarks, and original analyses (preferred but not mandatory).

• Familiarity with running SEO initiatives via agencies or contractors, along with an informed perspective on AEO (preferred but not mandatory).

• Production capabilities beyond writing, including short videos, explainers, or visual assets, or the discernment to direct contractors (preferred but not mandatory).

• Knowledge of vulnerability management, exposure management, or related areas in AppSec/CloudSec (preferred but not mandatory).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible work arrangements and a supportive team culture.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedule.