Senior Marketing Automation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Marketo architecture, governance, user management, and best practices for the Horizontal Solutions portfolio.

• Lead the optimization efforts following the migration to a consolidated Salesforce and Marketo environment.

• Standardize fields, scoring models, program templates, and naming conventions across various products.

• Design and maintain data architecture focused on segmentation, lead scoring, attribution, and reporting.

• Ensure data hygiene, consent, compliance, and email deliverability standards are upheld.

• Oversee daily marketing automation operations, including campaign setup, segmentation, scheduling, quality assurance, tagging, and deployment.

• Create reusable program templates and modular assets for emails and landing pages.

• Enhance automated programs by leveraging behavioral data and performance trends.

• Troubleshoot issues related to data integrations, lead scoring, CRM synchronization, and campaign execution.

• Collaborate with Growth, Product Marketing, Customer Marketing, Sales, RevOps, Marketing Ops, Product, Data, Partner Marketing, and Field Marketing teams.

• Develop customer journeys for onboarding, retention, expansion, advocacy, cross-selling, and multi-product interactions.

• Design intricate lead routing mechanisms across multiple sales teams and account ownership models.

• Establish measurement frameworks for multi-product attribution, cross-sell pipeline, attach-rate reporting, and incremental lift testing.

• Manage marketing automation prioritization, roadmap planning, intake, capacity, service level agreements, and documentation.

• Balance immediate execution needs with long-term platform scalability.

• Enhance automation planning, execution, quality assurance, and measurement.

⛳️ Requirements

• Minimum of 7 years of experience in marketing automation, marketing operations, or marketing technology; experience in B2B SaaS is highly preferred.

• At least 3 years of experience in people leadership, including guiding teams through platform migrations, consolidations, or complex cross-functional projects.

• Extensive expertise in Marketo is required; being a Marketo Certified Expert is strongly preferred.

• Hands-on experience with various Marketing Automation Platforms (MAPs), such as HubSpot, Pardot, Eloqua, or Acoustic.

• Proven success in optimizing and standardizing a platform post-migration or instance consolidation.

• Strong working knowledge of Salesforce, including the sync between Marketo and Salesforce, campaign and lead objects, and closed-loop reporting.

• Experience in designing scalable data architecture for segmentation, scoring, attribution, and reporting.

• Proficient in developing complex lead routing and assignment logic for multi-product campaigns.

• Experience in building automation for cross-selling, multi-product, or ecosystem programs across a multi-product or multi-brand portfolio is strongly preferred.

• Familiarity with CAN-SPAM, TCPA, GDPR, email compliance, data governance, and deliverability best practices.

• Strong analytical skills are essential.

• Advanced knowledge of HTML/CSS is required.

• Experience with Velocity scripting, webhooks, or APIs is a plus.

• Excellent project management capabilities, including intake management, prioritization, and cross-functional stakeholder leadership.

• Outstanding verbal and written communication skills.

• Strong attention to detail and operational discipline.

• Salesforce Administrator certification is a significant advantage.

• Must be eligible to work in the United States without sponsorship.

🏝️ Benefits

• Flexibility to work in the manner that suits you best within your country of employment – whether in-office, remote, or hybrid.

• Ongoing investment in your professional development.

• Access to a comprehensive health and wellness benefits package starting on Day 1, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous paid time-off (FTO).

• Employee Stock Purchase Program.

• Option to work 100% remotely.

• Potential for an in-office setup near an EverCommerce office.