Marketing Systems Manager

This is a fully remote position, open to applicants in California, +13 more locations.

📋 Description

• Supervise the Marketing Technology (MarTech) stack and enhance essential marketing technology systems.

• Oversee systems including self-guided tour applications, leasing AI technologies, video communication platforms, CRM marketing capabilities, and various sales and marketing solutions.

• Develop operational expertise to ensure products meet departmental and company objectives.

• Collaborate with Marketing, Sales, and Operations to establish the vision and strategy for technology programs.

• Work across departments with Strategic Operations, IT, and internal stakeholders on product development and implementation.

• Monitor technology issues, enhancement requests, and vendor partner roadmaps.

• Partner with vendors to optimize products, resolve technology challenges, advocate for enhancements, and influence product roadmaps.

• Facilitate collaboration and integration between marketing partners and systems.

• Conduct regular meetings with vendor partners and weekly internal team meetings to ensure alignment on priorities and progress.

• Create KPIs, monitoring tools, job aids, training materials, and SOPs/policies for each product.

• Recognize consumer trends and friction points, adjusting product implementation and usage practices accordingly.

• Develop communication strategies for product updates, releases, and issues.

• Maintain dashboards that align internal and partner teams on priorities and project status.

• Keep PowerPoint product presentations up-to-date, documenting products, KPIs, key data, and SWOT analyses.

• Participate in or lead pilot projects as required.

• Stay updated on emerging technologies and trends.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree; three to five years of experience in Operations, Marketing, product management, or a related combination of education and experience.

• Required experience in multifamily or real estate sectors.

• Strong leadership abilities with the capability to inspire and motivate cross-functional teams and partners.

• Outstanding project management skills, with the capacity to handle multiple priorities and deadlines effectively.

• Excellent communication and presentation abilities.

• Strong organizational and time management skills.

• Proficient in marketing software and tools, including AI, CRM systems, marketing automation platforms, and analytical tools.

• Familiarity with Excel.

• Experience with SmartSheets is beneficial.

• Knowledge of AI, including how to prompt and utilize company-approved AI for efficient job performance.

• Familiarity with Microsoft Teams and SharePoint platforms is a plus.

• Experience with project management software such as Monday.com, Basecamp, Smartsheet, Asana, Quip, or Microsoft Planner is advantageous.

• Background in voice of customer analysis and consumer insights is a plus.

• Familiarity with multifamily operational platforms like Funnel, Realync, EliseAI, and Tour24 is an advantage.

• Exceptional attention to detail, with the ability to strategize at a high level while diving into technical specifics as necessary.

• Strong leadership skills, capable of influencing and aligning stakeholders across the organization.

• Critical thinker with robust problem-solving abilities and excellent written and verbal communication skills.

• Must reside in California, Colorado, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Texas, Virginia, Washington, or Washington D.C.

🏝️ Benefits

• 15% year-end bonus potential.

• Comprehensive benefits package, including medical, dental, vision, 401k, and PTO.

• 1 hour of paid sick and safe time for every 30 hours worked.

• 10 days of paid vacation time accrued bi-weekly.

• 6 weeks of paid parental leave after completing one year of employment.

• 10 paid holidays annually.

• Up to 3 floating days.

• Opportunities for training, mentoring, growth, and advancement.