Senior Marketing Automation Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee programs and systems necessary to produce a steady flow of inbound leads.

• Leverage Marketo or MAP functionalities to enhance the top of the funnel.

• Oversee the integration with SFDC.

• Collaborate with various teams and manage expectations across multiple departments.

• Implement best practices for Marketo and SFDC.

• Analyze program requirements and pinpoint areas for improvement.

• Track progress on email marketing initiatives and programs.

• Work alongside marketing and technical teams to deliver data-driven insights and recommendations.

• Oversee lead quality, scoring, and routing within Marketo.

• Keep an eye on key performance metrics and dashboards; notify leadership when action is necessary.

• Evaluate ad hoc analytics project requests and identify the optimal approach and team members to support them.

• Guide marketing operations regarding data needs for the intended analysis.

• Present data insights in a way that resonates with stakeholders and underscores implications.

⛳️ Requirements

• Must be a U.S. Citizen or authorized to work in the US without corporate sponsorship.

• Expertise in developing programs and managing systems that generate consistent inbound lead traffic.

• Proficient in Marketo or MAP and Salesforce (SFDC) integration.

• Strong understanding of Lead Management, Lead Routing, and Lifecycle Management.

• Strategic mindset towards optimization and scalability in marketing technology.

• Capable of handling large data sets while ensuring data health and quality.

• Ability to thrive in a fast-paced, matrixed environment.

• Strong program and project management abilities.

• 3–5 years of experience with Marketo/MAP.

• 2–3 years of experience with Salesforce.

• Self-driven, enthusiastic about Marketing Automation, and eager to learn and develop.

• Team-oriented individual.

• Practical experience with dashboards and reporting.

• Capable of preparing presentations for executive review.

• Experience in lead nurturing and lead scoring is a plus.

🏝️ Benefits

• Health Benefits.

• Paid Vacation.

• Paid Holidays.

• Paid Sick Time.

• Continuous training programs and opportunities for growth in the MarTech field.

• Potential eligibility for performance bonuses.

• Comprehensive benefits package.