Senior Marketing Automation Consultant

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop programs and oversee systems necessary for generating steady inbound lead traffic.

• Leverage Marketo or MAP functionalities to enhance the top of the funnel.

• Oversee SFDC integration processes.

• Implement Marketo and SFDC best practices.

• Evaluate program requirements and pinpoint areas for optimization.

• Track progress on email marketing campaigns and initiatives.

• Collaborate with marketing and technical teams to deliver data-driven insights and recommendations.

• Handle large datasets while ensuring data health and quality.

• Monitor essential performance metrics and dashboards, alerting leadership when action is needed.

• Oversee lead quality, lead scoring, and lead routing within Marketo.

• Evaluate ad hoc analytics project requests and identify the best strategies and team members for support.

• Provide guidance to marketing operations regarding data needs for effective analysis.

• Visualize data insights to engage stakeholders and emphasize implications.

⛳️ Requirements

• Must be a U.S. Citizen or authorized to work in the US without corporate sponsorship.

• 3-5 years of experience with Marketo/MAP.

• 2-3 years of Salesforce experience.

• Hands-on experience in dashboards and reporting.

• Skills in program and project management.

• Experience in lead management, lead routing, and life-cycle management.

• Proficient in managing large datasets and ensuring data health and quality.

• Capability to create executive-review presentations.

• Ability to thrive in a fast-paced, matrixed environment.

• Self-driven and enthusiastic about Marketing Automation.

• Strong team collaboration skills.

• Experience in lead nurturing and lead scoring is preferred or beneficial.

🏝️ Benefits

• Health Benefits.

• Paid Vacation.

• Paid Holidays.

• Paid Sick Time.

• Ongoing Training programs.

• Opportunity to learn and grow in the MarTech landscape.

• Performance bonuses.

• Comprehensive benefits package.