Senior Marketing Automation Consultant

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and oversee programs that consistently drive inbound lead traffic.

• Leverage Marketo or Marketing Automation Platform (MAP) features to enhance the top of the funnel.

• Oversee integration with Salesforce.

• Implement best practices for Marketo and Salesforce.

• Manage lead handling, lead routing, and lifecycle management processes.

• Create strategic, optimized, and scalable marketing technology strategies.

• Analyze program requirements and pinpoint areas for optimization.

• Provide updates on email marketing campaigns and related programs.

• Collaborate with marketing and technical teams to deliver data-driven solutions and insights.

• Handle large datasets while ensuring data integrity and quality.

• Track key performance indicators and dashboards, alerting leadership when action is necessary.

• Oversee lead quality, lead scoring, and lead routing within Marketo.

• Evaluate ad hoc analytics project requests and identify suitable approaches and team members.

• Guide marketing operations on data needs for the desired analysis.

• Present data findings in a way that resonates with stakeholders and underscores implications.

⛳️ Requirements

• Must be a U.S. Citizen or authorized to work in the US without corporate sponsorship.

• Ability to thrive in a fast-paced environment and a matrixed organization.

• Required skills in program and project management.

• 3–5 years of experience with Marketo/MAP.

• 2–3 years of experience with Salesforce.

• Proficiency in dashboards and reporting tools.

• Capable of creating presentations for executive review.

• Experience in lead nurturing and lead scoring is a plus.

• Self-motivated and passionate about Marketing Automation.

• Must be a collaborative team player.

🏝️ Benefits

• Comprehensive health benefits.

• Paid vacation time.

• Paid holidays.

• Paid sick leave.

• Continuous training programs.

• Opportunities for learning and growth in the MarTech industry.

• Eligibility for performance bonuses.

• A comprehensive benefits package.