Senior Marketing Analyst

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Evaluate the effectiveness of both paid and organic marketing channels as well as individual campaigns.

• Take ownership of enhancing web analytics tracking, which includes event tracking, conversion tracking, and data collection across various marketing channels.

• Collaborate with Google Analytics 4, Google Tag Manager, and Data Layer to ensure precise and trustworthy marketing data.

• Oversee marketing attribution, examine data inconsistencies, and address measurement gaps in conjunction with engineering teams.

• Assist in the implementation and optimization of server-side tracking while adhering to healthcare data privacy and compliance standards.

• Predict marketing effectiveness and optimize paid marketing expenditures across channels, campaigns, and markets, taking into account provider availability and capacity.

• Create and sustain dashboards that track acquisition performance, conversion funnels, CAC, ROAS, and LTV.

• Design, execute, monitor, and evaluate A/B tests aimed at enhancing conversion rates and marketing efficiency.

• Transform data into actionable insights that help drive demand where MEDvidi can provide care.

⛳️ Requirements

• A minimum of 3 years of experience in Marketing Analytics, Web Analytics, or Growth Analytics, with a strong emphasis on digital marketing performance.

• Recent hands-on experience with web analytics setup, particularly Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking, and conversion tracking.

• Practical knowledge of Data Layer, marketing attribution, and the distinctions between client-side and server-side tracking.

• Experience in analyzing paid acquisition performance, website conversion funnels, CAC, ROAS, and LTV.

• Ability to independently troubleshoot tracking issues, identify data discrepancies, and collaborate with developers to implement effective solutions.

• A structured approach to problem-solving.

• Strong skills in SQL and Python, along with an understanding of ETL processes.

• Experience with event-based analytics platforms such as GA4, Amplitude, PostHog, Mixpanel, or similar tools.

• Significant experience with BI tools and creating effective dashboards.

• Solid understanding of statistics and probability, with the ability to apply these concepts to business inquiries and experiments.

• Transparent communication skills and an evidence-based approach to decision-making.

• Fluent in Russian; English proficiency at B2 level or higher.

• Proficient in utilizing LLMs in daily tasks, with the capacity to critically assess their outputs.

• Ability to work during CET/CEST overlapping hours.

• Comfortable working under a long-term B2B contractor model using personal equipment.

• Experience working with Airflow and dbt is a plus.

• Hands-on experience with server-side Google Tag Manager or server-side conversion tracking is a plus.

• Familiarity with JavaScript and implementing web analytics tracking is a plus.

• Experience in marketing analytics within regulated sectors, such as healthcare or fintech, is a plus.

• Experience in demand forecasting, capacity planning, or marketplace analytics is a plus.

🏝️ Benefits

• Competitive salary and clear opportunities for growth.

• Health insurance provided after the probation period.

• Compensation for sports and wellness activities.

• Opportunities for career advancement.

• Personalized English lessons through Preply.

• 19 working days of vacation annually.

• 3 additional wellness days.

• Paid sick leave for the initial 5 working days.

• Thoughtful gifts for significant life events.

• Fully remote, long-term B2B collaboration.