Senior Marketing Analyst

This is a fully remote position, open to applicants in Poland.

📋 Description

• Evaluate the effectiveness of paid and organic marketing channels along with individual campaigns.

• Take ownership of enhancing web analytics tracking, encompassing event tracking, conversion tracking, and data collection across marketing channels.

• Collaborate with Google Analytics 4, Google Tag Manager, and Data Layer to guarantee precise and dependable marketing data.

• Oversee marketing attribution, analyze data inconsistencies, and address measurement gaps in partnership with engineering teams.

• Assist in the execution and enhancement of server-side tracking while adhering to healthcare data privacy and compliance standards.

• Predict marketing efficiency and aid in optimizing paid marketing expenditures across various channels, campaigns, and markets, taking provider availability and capacity into account.

• Develop and sustain dashboards to track acquisition performance, conversion funnels, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV).

• Design, initiate, oversee, and evaluate A/B tests, pinpointing chances to enhance conversion rates and marketing efficiency.

• Assess channel performance, recognize investment prospects, scrutinize conversion funnel challenges, and deliver data-driven recommendations for growth.

⛳️ Requirements

• A minimum of 3 years of experience in Marketing Analytics, Web Analytics, or Growth Analytics, with a significant emphasis on digital marketing performance.

• Recent practical experience with web analytics implementation, particularly Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking, and conversion tracking.

• Solid comprehension of Data Layer, marketing attribution, and the differences between client-side and server-side tracking.

• Proven experience in analyzing paid acquisition performance, website conversion funnels, and key marketing metrics such as CAC, ROAS, and LTV.

• Capability to independently investigate tracking issues, identify data discrepancies, and collaborate with developers to implement solutions.

• A systematic approach to problem-solving: clarify the question, outline the analytical plan, and execute the work.

• Strong skills in SQL and Python, along with an understanding of ETL processes.

• Background with event-based analytics platforms such as GA4, Amplitude, PostHog, Mixpanel, or similar tools.

• Extensive experience with Business Intelligence (BI) tools and the ability to create effective dashboards.

• Good knowledge of statistics and probability, with the capability to apply them to business queries and experiments.

• Open communication style and an evidence-driven approach to decision-making.

• Fluent in Russian; English proficiency at B2 level or higher.

• Skilled in utilizing Large Language Models (LLMs) in daily tasks, with a critical approach to evaluating their outputs.

• Ability to work during CET/CEST overlapping hours.

• Comfortable operating under a long-term B2B contractor model with personal equipment.

• Experience with Airflow and dbt would be advantageous.

• Hands-on experience with server-side Google Tag Manager or server-side conversion tracking would be beneficial.

• Familiarity with JavaScript and implementing web analytics tracking would be a plus.

• Experience in marketing analytics within regulated industries, such as healthcare or fintech, would be a bonus.

• Experience with demand forecasting, capacity planning, or marketplace analytics would be an added advantage.

🏝️ Benefits

• Competitive salary and clear pathways for career advancement.

• Fully remote, long-term B2B collaboration.

• Health insurance provided after the probation period.

• Compensation for sports and wellness activities.

• Opportunities for career development, including personalized English lessons through Preply.

• 19 working days of vacation annually.

• 3 additional wellness days.

• Paid sick leave for the initial 5 working days.

• Thoughtful gifts for significant life events.