Marketing Analyst – EMM Campaigns, Nurturing, CRM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, design, assess, and distribute email marketing, WhatsApp, and SMS initiatives, ensuring optimal strategies for each communication channel.

• Oversee seasonal, promotional, and relationship-focused marketing campaigns.

• Set up UTMs, links, and campaign materials.

• Track key performance indicators such as open rates, click-through rates (CTR), and click-to-open rates (CTOR).

• Implement A/B testing on subject lines, calls to action (CTAs), and layouts, recommending ongoing enhancements.

• Organize, cleanse, and segment lead and customer databases.

• Design automated workflows for nurturing, qualifying, and re-engaging leads.

• Create comprehensive customer journeys that align with the sales funnel.

• Continuously refine workflows based on user behavior and performance metrics.

• Collaborate closely with the sales team to transition leads from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL).

• Ensure synchronization between marketing and sales CRM operations.

• Assist in inbound strategies aimed at generating opportunities.

⛳️ Requirements

• Prior experience in Inbound Marketing, CRM, and marketing automation platforms (such as RD Station, HubSpot or equivalent).

• Skilled in using generative AI tools (like ChatGPT, Gemini, or Claude) for crafting, reviewing, and enhancing content workflows and copy.

• Understanding of copywriting techniques and psychological triggers relevant to emails, WhatsApp communications, and CTAs.

• Proficient in employing AI for data analysis, deriving insights from sales funnels, and automating routine tasks.

• Capability to generate reports, analyze sales funnels, and suggest data-driven enhancements.

• Basic familiarity with HTML/CSS for modifying email templates.

• Competent in Excel/Google Sheets for managing lists, with a solid understanding of email deliverability factors.

• Proficient in English reading skills.

• Quick learner of new software and technologies.

• Excellent written communication skills in Portuguese.

• Interest in promoting collaboration between marketing and sales divisions.

• Experience in integrating marketing and sales through CRM systems is preferred.

• Knowledge of lead acquisition strategies is a plus.

• Familiarity with A/B testing for campaign optimization is preferred.

• Strong organizational abilities and attention to detail are preferred.

🏝️ Benefits

• Scholarships of up to 100% for undergraduate programs and 70% to 90% for graduate programs, subject to the institution’s policies.

• A university environment that encourages your learning, with access to the library for study and opportunities to network with professors and industry professionals.

• Full undergraduate scholarship.

• Full undergraduate scholarship for a dependent or spouse after two years of employment.

• Partial graduate scholarship for the employee, a dependent, or spouse.

• Transportation allowance for in-office days.

• Meal allowance provided through a Swile card.

• Amil health insurance.

• Amil dental insurance, at no cost to the employee.

• Birthday day off after one year with the company.

• TotalPass.