Senior Marketing Analyst

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create and sustain performance reporting for marketing across both digital and offline channels, encompassing Meta, Google, and YouTube.

• Examine campaign and advertising metrics to uncover trends, opportunities, and areas that require enhancement.

• Execute attribution analysis for out-of-home (OOH) media alongside other marketing channels.

• Generate reporting and analysis to enhance the transparency of Marketing Fund allocation, spending, and performance.

• Evaluate marketing data and convert findings into clear, actionable insights for internal stakeholders.

• Compile management reports while assisting with P&L analysis, balance sheet evaluations, and the interpretation of financial data related to marketing activities.

• Reconcile and verify marketing and financial data to guarantee the accuracy and consistency of reporting.

• Partner with marketing and finance teams to refine reporting processes, enhance data visibility, and improve analytical methodologies.

• Aid in forecasting, budgeting, and assessing marketing expenditures and performance.

• Discover opportunities to enhance the measurement and reporting of marketing performance and fund allocation.

⛳️ Requirements

• A minimum of 3 years of experience in marketing analytics, digital analytics, data analysis, or a comparable position.

• Proficient hands-on experience with Meta, Google, and YouTube analytics.

• Familiarity with marketing attribution and multi-channel performance measurement, particularly involving OOH media.

• Strong analytical and numerical skills, with advanced capabilities in Excel or spreadsheets.

• Experience in preparing management reports and interpreting intricate marketing and financial data.

• Background in or a solid understanding of P&L analysis, balance sheet assessments, and financial reporting.

• Exceptional attention to detail and the ability to recognize patterns, discrepancies, and actionable insights.

• Strong written and verbal communication skills in English, with the ability to present data clearly to non-technical stakeholders.

• Experience in hospitality, retail, multi-site, franchise, or other consumer-facing businesses is a plus.

• Must disclose any current ongoing roles or client work.

• This engagement must be reflected on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• Fully remote work from home.

• Flexible time management as an independent contractor, while coordinating with AU business hours for collaboration.