Senior Manager, Web Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Smartsheet’s SEO and AEO strategy, encompassing content themes, keyword priorities, channel strategies, and success metrics focused on pipeline outcomes.

• Lead initiatives for answer engine optimization geared towards AI-driven search and answer features.

• Convert SEO/AEO objectives into a practical content roadmap that aligns with demand programs.

• Spearhead the demand-focused web strategy and roadmap aimed at enhancing pipeline contributions.

• Establish persona-driven web journeys from awareness to action, collaborating with UX, Web Development, and content teams for implementation.

• Participate in quarterly web planning and collaborate with Digital Marketing on paid media, social initiatives, and campaigns.

• Work alongside DXO and Web Development to optimize conversion rates, prioritize tests, and interpret results.

• Develop web performance and pipeline reporting methodologies in conjunction with the Analytics team.

• Assess web and AEO performance using tools such as GA4, Looker Studio, Google Search Console, AirOps, SEMRush, Tableau, among others.

• Continuously refine demand strategies to foster pipeline growth.

• Directly oversee and nurture the global SEO team, establish priorities, facilitate career development, cultivate a high-performance culture, and identify talent.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• Over 10 years of experience in SEO, web strategy, or digital marketing.

• Minimum of 3 years in a position involving management or leadership responsibilities.

• Profound expertise in SEO strategy, including technical SEO, content strategy, and link authority.

• Strong understanding of AEO and trends in AI-driven search.

• Proven ability to link search and content initiatives to pipeline and revenue results.

• Experience in a B2B SaaS setting, navigating a complex buyer journey with multiple personas.

• Robust analytical skills with the capacity to translate data into actionable insights.

• Exceptional communication abilities.

• Experience managing direct reports and fostering talent development, with a history of building high-performing teams, ideally in a globally distributed matrix organization.

• Familiarity with CRO principles and experimentation methodologies is a plus.

🏝️ Benefits

• Employer-subsidized medical, vision, and dental coverage for full-time employees.

• 401k Match to assist you in saving for your future (50% of your contribution up to the first 6% of your eligible pay).

• Monthly stipend to enhance your work and productivity.

• Flexible Time Away Program, in addition to Sick Time Off.

• US employees automatically receive coverage under Smartsheet-sponsored life insurance, short-term, and long-term disability plans.

• US employees enjoy 12 paid holidays each year.

• Up to 24 weeks of Parental Leave.

• Personal paid Volunteer Day to contribute to our community.

• Opportunities for professional growth and development, including access to Udemy online courses.

• Company Funded Perks, encompassing a counseling membership, local retail discounts, and your own personal Smartsheet account.

• Teleworking options available from any registered location in the U.S. (role specific).

• Market-competitive incentive opportunities.