Senior Manager, Web

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead Neo4j's web strategy and implementation within a global digital framework.

• Formulate and oversee the comprehensive web strategy, encompassing web architecture, navigation, content organization, and UX best practices.

• Maintain consistency and coherence in design, layout, and messaging across various pages and regions.

• Perform competitive analysis to uncover digital trends and opportunities.

• Collaborate with Product Marketing, Content, Design, Operations, and Regional Marketing teams.

• Communicate strategy, results, performance metrics, and recommendations to stakeholders and leadership.

• Act as a liaison among digital, marketing, and product teams.

• Manage web projects from initiation and planning to execution and launch.

• Supervise project pipelines, timelines, scope, deliverables, inputs, assets, and approvals.

• Monitor workstreams and address any obstacles that arise.

• Enhance digital workflows and standardize processes.

• Evaluate site performance, user engagement, and conversion rates using web analytics.

• Analyze user journeys, engagement trends, and conversion data.

• Set KPIs and report progress via dashboards and presentations.

• Assess launches using heat maps, click maps, funnel analysis, feedback, and session recordings.

• Convert findings into UX and business-impact recommendations.

• Create and implement a test-and-learn agenda.

• Design and manage A/B and multivariate testing from hypothesis formulation to insights generation.

• Document insights and disseminate best practices across teams.

⛳️ Requirements

• Over 7 years of experience in web, digital marketing, or product management, preferably in a B2B or SaaS context.

• Demonstrated ability to craft strategy and lead cross-functional collaboration for intricate digital ecosystems.

• Profound knowledge of web analytics and performance enhancement techniques.

• Proficiency in GA4, tag management, dashboards, and conversion tracking.

• Strong experience with A/B testing tools like Optimizely, Google Optimize, or VWO.

• Understanding of SEO/SEM principles.

• Exceptional communication skills with the ability to transform data and strategy into compelling narratives.

• Experience in project management within agile workflows.

• Familiarity with Asana or Jira.

• Capability to juggle multiple priorities in a dynamic environment.

🏝️ Benefits

• US employees qualify for a stock option grant.

• Certain positions are eligible for an annual bonus.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k) plan.

• Paid time off.

• Various leaves of absence.

• An inclusive, diverse, and equitable workplace.