Senior Manager, Talent & Entertainment

This is a fully remote position, open to applicants in Arizona, +10 more states.

📋 Description

• Oversee HOKA’s worldwide talent architecture for ambassadors, influencers, creators, and entertainment personalities.

• Weave talent and ambassador narratives into international product launches and marketing initiatives.

• Design talent strategies for global brand events, encompassing concept creation, planning, creative assets, staffing, and outreach.

• Enhance HOKA’s brand visibility and cultural significance via product placements, entertainment collaborations, industry events, consumer experiences, and cultural platforms.

• Link global strategies with regional and local execution teams, establishing scalable frameworks and best practices.

• Collaborate with Global PR, Social, Global Brand Integrated Marketing, Retail, Creative, and Legal teams to amplify the impact and ROI of talent-led content.

• Create a diverse talent pipeline and manage contracts, usage rights, product distribution, and budget forecasting.

• Direct talent logistics for events, activations, and campaigns, including call sheets, hospitality arrangements, itineraries, and agency coordination.

• Formulate and execute a comprehensive brand ambassador strategy while nurturing relationships with ambassadors and agents.

• Supervise product forecasting, ordering, inventory, and seasonal requirements for global campaigns and product distribution.

• Keep abreast of HOKA products, target consumers, and audience segmentation.

• Manage and mentor direct reports, establishing priorities, workflows, and best practices.

• Develop a global measurement framework to track brand heat, earned media value, engagement, sentiment, share of voice, traffic, search uplift, conversion rates, and sell-through metrics.

• Transform data and insights into future talent selection, campaign investments, and brand strategies.

⛳️ Requirements

• Bachelor’s degree or higher.

• 8+ years of experience within a global organization in entertainment marketing and/or talent management.

• Preferred experience in sportswear, footwear, lifestyle or consumer brands, or within an agency setting.

• Proven experience managing or closely collaborating with legal, public relations, talent, entertainment, and/or creative agencies.

• Established relationships with artists, talent representatives, stylists, creators, media, and partners in the entertainment industry.

• Demonstrated success in executing complex, multi-territory contracts and negotiating usage rights.

• Knowledge of cultural partnerships and brand integrations with retail, wholesale, and other commercial ventures.

• Experience in supporting or leading high-profile global brand, music, entertainment, and/or consumer events.

• Passion for pop culture, music, fashion, and a keen understanding of evolving cultural and industry trends.

• Strong project management abilities, with a skill for analyzing information, drawing conclusions, and recommending enhancements.

• Effective and confident communication skills with leadership, management, agencies, talent partners, and cross-functional teams.

• Willingness and capability to travel with talent to events, activations, and campaign shoots as required.

• Excellent interpersonal, organizational, written, and verbal communication skills.

• Ability to manage competing priorities and deadlines in complex global organizations.

• Strong independent judgment and accountability for results.

• Experience in budget management and comfort with financial forecasting and reconciliation across markets.

• Proficient in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.

• Must reside in one of the approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

• Availability to work PST hours.

🏝️ Benefits

• Competitive salary and bonuses.

• Financial planning and wellbeing programs.

• Paid time off.

• Generous employee discounts.

• Community-focused programs.

• Opportunities for personal and professional development and support.

• Comprehensive health and wellness programs and offerings.