Senior Manager, Social Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the strategic vision and branding for ServiceNow across platforms such as Meta, LinkedIn, YouTube, TikTok, X, and emerging channels.

• Create a forward-thinking roadmap that aligns with the editorial calendar, product launches, thought leadership opportunities, and cultural moments.

• Identify new content themes and enhance existing ones based on audience behavior, engagement trends, and strategic insights.

• Set audience targets and develop organic strategies tailored for enterprise buyers across specific platforms.

• Formulate integrated content strategies and maintain ongoing programming frameworks.

• Uphold ServiceNow's brand identity on social media by ensuring that content adheres to visual standards, tone, and perspective.

• Collaborate with creative teams to brief, conceptualize, and execute channel-specific photo, video, thought leadership, and community-driven content.

• Craft creative briefs and social strategies that articulate strategic challenges, present clear viewpoints, and establish useful parameters.

• Experiment with content formats and creative methods to enhance engagement, reach, and audience connection.

• Mobilize ServiceNow's community of practitioners, builders, and decision-makers.

• Analyze community dialogues and user-generated content for strategic insights.

• Develop community-centric campaigns and activations that generate excitement and enhance brand perception.

• Leverage performance data and audience insights to fine-tune strategy and pinpoint opportunities.

• Convert analytics into strategic recommendations for content evolution and platform investment.

• Oversee cross-functional execution in collaboration with product marketing, editorial, brand strategy, customer marketing, proof, paid media, and performance teams.

• Cultivate trusted relationships across creative, product, data, and marketing sectors.

• Stay informed about business, technology, cultural, and social media trends.

• Track platform developments, emerging features, and changes in audience behavior.

• Establish and maintain social listening initiatives and cultural trendspotting frameworks.

• Report directly to the Director of Social Media, with responsibility for brand awareness, credibility, and relevance.

⛳️ Requirements

• Over 10 years of proven experience in social and content strategy.

• A history of developing distinct strategies across brand channels, ongoing programs, or editorial-driven social presence.

• Extensive familiarity with platforms such as LinkedIn, Meta, TikTok, YouTube, and emerging channels.

• Knowledge of algorithmic distribution, paid amplification strategies, community dynamics, and cultural moments across various platforms.

• Demonstrated strategic leadership in defining content architecture, positioning, and audience strategy for continuous brand channels.

• Proficient in writing briefs and strategic communication.

• Ability to simplify complex brand challenges into actionable narratives and present strategic work confidently.

• Strong data literacy and analytical capabilities, including setting KPIs, interpreting performance dashboards, and converting insights into strategic decisions.

• Experience in B2B, technology, or complex categories.

• A strong cross-functional operational mindset.

• Exceptional creative judgment and attention to detail.

• An entrepreneurial spirit and the ability to thrive in uncertain environments.

• Bonus experience in AI, enterprise software, or related fields.

🏝️ Benefits

• Equity (when applicable).

• Variable/incentive compensation.

• Health plans.

• Flexible spending accounts.

• 401(k) Plan with company match.

• Employee Stock Purchase Plan (ESPP).

• Matching donations.

• Flexible time-off plan.

• Family leave programs.

• Flexible or remote work arrangements, depending on job role and assigned location.