Senior Manager, Programmatic

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Lead, develop, and implement strategic digital media initiatives across programmatic display, video, and CTV formats.

• Offer programmatic thought leadership and execution strategies across various agency business lines.

• Create data and audience strategies for programmatic media initiatives.

• Design and manage comprehensive testing plans.

• Cultivate and enhance relationships with media vendors while remaining informed on platform updates, beta opportunities, and industry best practices.

• Enforce brand safety protocols and integrate third-party measurement/ad-serving pixels.

• Oversee daily campaign optimizations while managing pacing and budgetary considerations.

• Assist in preparing client-facing reports on campaign performance, ensuring data quality and the development of insights.

• Evaluate inventory availability and develop proposals for new client opportunities.

• Manage creative assets, insertion orders, campaign documentation, and artifacts for successful launches.

• Traffic campaign tags into DSPs, ad-serving platforms, or other ad-tech environments.

• Engage in cross-channel and cross-team planning, project management, performance evaluation, and service integration.

• Communicate and present work with assurance and clarity.

⛳️ Requirements

• Bachelor's degree or equivalent experience.

• 3–4 years of hands-on experience in programmatic platform media buying.

• Proficient, hands-on expertise with DSP platforms (e.g., Trade Desk, DV360).

• Strong proficiency in Excel, including skills with Pivot Tables, VLOOKUP, etc.

• Genuine interest in trends within the online advertising industry.

• Solid understanding of optimization strategies and testing methods across media buying platforms.

• Exceptional verbal and written communication abilities.

• Strong analytical skills, encompassing quantitative analysis and a confidence in data-driven decision-making.

• Capability to lead a team and collaborate effectively across different departments.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career growth.

• Flexible working hours and remote work options.

• Dynamic work environment and culture.