Senior Manager, Performance Creative Strategy – Fanatics Markets

This is a fully remote position, open to applicants in United States.

📋 Description

• Define strategic priorities, audience opportunities, and the educational agenda that drives the performance of Fanatics Markets creative.

• Discover fan insights, hooks, and angles; convert them into briefs for the internal creative team.

• Lead the performance creative strategy for Markets across paid social, app networks, CTV, affiliates, and lifecycle marketing.

• Develop and manage the creative variation framework for Markets.

• Take ownership of the testing agenda and execute high-velocity tests across hooks, openers, formats, offers, and creators.

• Collaborate with Media and Analytics teams to monitor performance, pinpoint successful strategies and fatigue, and implement learnings.

• Compose test readouts and curate a library of insights for Markets audiences.

• Assist in creating brand and full-funnel campaign briefs that incorporate performance requirements.

• Provide guidance to Brand and agency partners regarding hooks, edits, cutdowns, aspect ratios, and platform-native versions.

• Gather fan insights, competitor ad libraries, creator content, and platform trends.

• Present performance insights and recommendations during GTM forums and monthly evaluations.

• Work alongside OSB Performance Creative, Creative Studio, Integrated Marketing, Media, Analytics, CRM, affiliate, Legal, Compliance, and Creative Operations teams.

• Achieve a testing agenda within 30 days, a documented creative variation framework, a testing and learning rhythm, briefs and readouts, along with handover documentation within six months.

⛳️ Requirements

• Over 5 years of experience in creative strategy, performance creative, or brand strategy, preferably within a rapidly growing D2C brand, mobile app, sports, gaming, or entertainment industry.

• A portfolio showcasing hook-led, insight-driven creative along with the performance outcomes it generated.

• In-depth knowledge of platform-native creative formats on Meta, TikTok, YouTube, Snap, and app networks, including UGC and creator formats.

• Practical experience in managing creative testing programs at scale.

• Strong analytical capabilities, with the skill to interpret performance data and translate it into actionable recommendations.

• Exceptional storytelling and writing abilities, ranging from a 6-second hook to a campaign narrative to a performance report.

• Experience collaborating across matrixed teams and influencing projects that are not directly under your control.

• Ability to quickly adapt and deliver results within a fixed-term engagement.

• Willingness to travel occasionally for team meetings and Fanatics events.

🏝️ Benefits

• Occasional travel for team meetings and Fanatics events.

• Benefits information can be found at https://benefitsatfanatics.com/.

• Opportunity for in-person cultural immersion: Launching into Better: LIVE for eligible full-time, non-seasonal hires.