Content Strategy – Creative Operations Lead

This is a fully remote position, open to applicants in Poland.

📋 Description

• Create and oversee a content strategy that aligns with global GTM priorities and addresses customer journey requirements.

• Identify content deficiencies and prioritize initiatives based on their business impact and the resources available.

• Lead the Content & Design Team by managing team development, workload distribution, and resource allocation.

• Establish scalable production workflows, quality standards, and approval processes.

• Ensure consistent brand messaging and the delivery of high-quality content.

• Incorporate AI tools, automation, and content reuse to enhance operational efficiency.

• Define and track content performance metrics while identifying opportunities for optimization.

• Collaborate with Growth and Marketing Operations to assess the impact of content on campaigns and pipeline.

• Partner with Product Marketing, Regional Marketing, and Sales to create market-facing and sales enablement materials.

• Ensure uniform messaging across websites, campaigns, product launches, and sales materials.

• Manage stakeholder expectations and align competing content priorities.

⛳️ Requirements

• Over 7 years of experience in B2B marketing, content strategy, creative operations, or related fields.

• A minimum of 3 years in a leadership role with direct responsibility for a multidisciplinary team.

• Proven background in enterprise B2B SaaS, complex technology solutions, or similarly consultative B2B environments.

• Demonstrated expertise in developing content strategies that align with customer journeys and GTM goals.

• Strong knowledge of demand generation, product marketing, buyer enablement, and digital marketing.

• Practical experience with content workflows, resource planning, creative briefing, and quality management.

• Ability to analyze marketing performance data and convert insights into actionable decisions.

• Experience collaborating with cross-functional stakeholders and senior leadership.

• Exceptional project prioritization, communication, and decision-making abilities.

• Advanced English proficiency, ideally at C1 level, with confidence in professional written and verbal communication.

• Nice to have: Experience in Life Sciences, PharmaTech, HealthTech, or other regulated B2B sectors.

• Nice to have: Knowledge of pharmaceutical commercial and medical content workflows, MLR review, localization, and omnichannel engagement.

• Nice to have: Experience with ABM, complex enterprise buyer journeys, or international GTM strategies.

• Nice to have: Experience implementing AI-driven content production and optimization workflows.

• Nice to have: Familiarity with Salesforce, marketing automation, CMS/DXP platforms, digital analytics, and content performance dashboards.

• Nice to have: Experience in building or transforming an internal creative/content operations function.

🏝️ Benefits

• Competitive compensation with performance-based salary reviews.

• A collaborative, knowledge-sharing, and supportive work environment.

• Involvement in charity and sustainability initiatives.

• An inclusive and supportive workplace culture.

• Opportunities for ownership, continuous growth, leadership in initiatives, product shaping, and expertise expansion.