Senior Manager, Partner Marketing – Security Partners

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the marketing strategy and operational framework for AHEAD's security partner portfolio.

• Craft annual and quarterly marketing strategies for partners that align with business goals, sales targets, solution areas, and opportunities for partner growth.

• Define partner segmentation and investment strategies.

• Convert joint growth objectives into actionable marketing plans for partners.

• Direct the annual planning, negotiation, activation, and performance oversight of partner MOUs.

• Transform MOU commitments into quantifiable marketing strategies and execution roadmaps.

• Monitor partner commitments, funding, utilization, performance, and outstanding obligations.

• Organize quarterly business reviews and recommend necessary adjustments.

• Manage the MDF strategy and governance, which includes planning, approvals, utilization, tracking, reimbursement, and reporting.

• Distribute MDF to programs with defined objectives and measurable returns.

• Supervise MDF utilization and identify any unused, underutilized, or at-risk funds.

• Lead comprehensive marketing plans that connect partner investments to campaigns, field programs, events, summits, digital initiatives, and solution efforts.

• Develop multi-partner and ecosystem-wide campaigns.

• Set KPIs and reporting standards.

• Assess investment utilization, pipeline influence, sourced pipeline, engagement, target-account penetration, acquisition of new logos, and ROI.

• Create executive dashboards and conduct quarterly business reviews of partner marketing.

• Provide strategic advice to leadership regarding the increase, reduction, or redirection of partner marketing investments.

• Develop playbooks, processes, and best practices.

• Promote collaboration across Partner Marketing, Field Marketing, Events, Campaigns, Digital, Alliances, Sales, Finance, and Marketing Operations.

• Manage and nurture a team of Partner Marketing Managers.

• Track KPIs including MDF utilization, MOU attainment, pipeline, ROI, plan execution, stakeholder satisfaction, and team development.

⛳️ Requirements

• At least 10+ years of experience in B2B marketing.

• Extensive experience in marketing for security, cybersecurity, or IT infrastructure partners, channels, alliances, or ecosystems.

• Proven experience in managing MDF, co-marketing funds, partner investments, or similar funding initiatives.

• Strong comprehension of partner business planning, joint marketing strategies, and MOU or contractual marketing commitments.

• Demonstrated capability to manage substantial marketing investments with fiscal responsibility and accountability.

• Experience in developing integrated marketing strategies across events, field marketing, campaigns, digital channels, and demand generation.

• Strong analytical skills and the ability to translate marketing performance into insights for executives.

• Proficient communication, negotiation, and stakeholder-management skills.

• Ability to work effectively across Marketing, Sales, Alliances, Finance, Operations, and external partner organizations.

• Preferred: Experience in the cybersecurity industry and within complex security partner ecosystems.

• Ability to maintain regular attendance and safely travel to offices and/or client work sites as needed.

• Capability to work in customer environments or data centers.

• Ability to stand, walk, bend, and lift or move equipment weighing up to 50 pounds.

• Proficient in using hands and fingers to operate tools, controls, or objects.

• Ability to hear, listen, and communicate effectively.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401(k) retirement plan.

• Paid company holidays.

• Paid time off.

• Paid parental and caregiver leave.

• Internal groups such as Moving Women AHEAD and RISE AHEAD.

• Opportunities for cross-department training and development.

• Sponsored certifications and credentials for ongoing education.

• Access to a multi-million-dollar technology lab.

• AI application/resume review and interview recording/transcription opt-out without penalty.