Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create paid media strategies that align with each client's business objectives and North Star Metric.

• Take ownership of forecasting and budget pacing to meet quarterly and annual goals.

• Conduct monthly and quarterly reviews with senior stakeholders to discuss results, trade-offs, risks, and future actions.

• Guide client discussions towards decisions, priorities, and committed next steps.

• Lead AI-assisted campaign strategies, creative testing, and performance measurement.

• Oversee and expand a portfolio of 4-7 B2B clients as their main strategic contact.

• Establish trust with senior marketing, demand generation, and executive stakeholders.

• Conduct calls confidently, set agendas, manage discussions, and address challenging questions in real-time.

• Provide updates on progress, risks, and recommendations proactively.

• Ensure every discussion concludes with clear actions, accountable parties, and timelines.

• Plan, launch, and optimize advertising campaigns across Google, Microsoft, LinkedIn, and Meta Ads.

• Maintain the integrity of conversion tracking from start to finish across GA4, GTM, and CRM platforms.

• Identify performance issues related to tracking, structure, bidding, creative, and demand.

• Prioritize tasks based on business impact, effort, and feasibility; ensure quality assurance on all deliverables before they are released.

⛳️ Requirements

• A minimum of 3 years of hands-on B2B paid media experience, including at least 1 year in the B2B SaaS sector.

• Previous experience in a client-facing strategy role where you managed communication, not just execution.

• Proven track record of achieving MQL, SQL, or pipeline targets for B2B clients.

• Directly responsible for managing at least $50k in monthly ad spend across various accounts.

• In-depth knowledge of Google Ads and familiarity with at least one of LinkedIn, Meta, or Microsoft Ads.

• Proficient in GA4, GTM, and CRM attribution systems (HubSpot, Salesforce).

• Strong written and verbal communication skills capable of leading senior-level calls and defending recommendations under pressure.

🏝️ Benefits

• This position is fully remote.

• Enjoy 5 weeks of paid time off.

• Receive competitive compensation along with quarterly bonuses.

• Benefit from flexible working hours (requires 4 overlap hours with 9am - 5pm EST).

• Access paid training opportunities (school, events, conferences).

• For full-time Canadian residents only - comprehensive health, dental, and vision care.