Head of Paid Ads – Performance Marketing Lead, TikTok Ads

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership and optimize paid user acquisition for a consumer subscription application across global markets.

• Scale acquisition efforts while facilitating creative testing.

• Utilize CAC, ROAS, and LTV metrics to allocate budgets and guide campaign strategies.

• Oversee TikTok Ads as a primary paid acquisition channel.

• Work with Meta Ads, Google Ads/UAC, and Apple Search Ads.

• Brief, test, and refine UGC advertising in collaboration with designers or creative teams.

• Develop reporting and independently derive actionable insights using spreadsheets, SQL, and/or dashboards.

• Employ tools such as Mixpanel, Customer.io, or PostHog.

• Collaborate with an international team on a rapidly growing AI-driven EdTech learning platform utilized by over 1.5 million students worldwide.

⛳️ Requirements

• 4+ years of practical performance marketing experience, primarily in paid user acquisition for consumer/mobile applications.

• Demonstrated experience managing paid advertising budgets exceeding $100,000 per month.

• Strong hands-on experience with TikTok Ads, including an investment of at least $50,000 per month in TikTok advertising.

• Experience with a consumer subscription application outside of ecommerce, gaming, and fintech sectors.

• Experience in developing, briefing, testing, and optimizing UGC-format advertising.

• Proven accountability for CAC, ROAS, and LTV, with budget allocation decisions driven by these metrics.

• Strong analytical skills with the ability to create reports and extract insights independently using spreadsheets, SQL, and/or dashboards.

• Experience collaborating with designers or creative teams, utilizing performance data to inform creative iterations.

• Familiarity with tools such as Mixpanel, Customer.io, or PostHog.

• Comfortable working across international markets and currencies.

• Hands-on, independent, and pragmatic approach suited for a fast-paced startup environment.

• English C1 or equivalent professional fluency for daily collaboration with an international team.

• Currently residing in Europe and available to start within two months.

• Preference for candidates based in Lisbon; consideration for candidates from Western or continental Europe.

• Additional expertise in Meta Ads, Google Ads/UAC, and/or Apple Search Ads is preferred.

• Experience in creative localization for diverse international audiences is preferred.

• Preferred background in EdTech or educational products.

• Experience in B2B or demand-generation paid channels, including LinkedIn Ads and Google Ads for lead generation, is preferred.

🏝️ Benefits

• Stock options, subject to applicable terms.

• Fully remote work within Europe.

• No mandatory office attendance requirements.