Senior Google Ads Manager

This is a fully remote position, open to applicants in Nicaragua, +3 more countries.

📋 Description

• Strategize, initiate, manage, and enhance Search, Performance Max, Shopping, and Display Google Ads campaigns for lead generation and e-commerce clients.

• Supervise monthly advertising budgets and ensure alignment of spending with media plans and performance objectives.

• Evaluate and optimize CPL, CPA, ROAS, conversion rates, and other key performance indicators (KPIs) for campaigns.

• Perform weekly audits on conversion tracking, campaign performance, and lead quality; troubleshoot and resolve any issues that arise.

• Generate monthly performance reports for clients and convey actionable insights along with strategies for improvement.

• Discover opportunities for conversion rate optimization (CRO), create landing pages from design files, and work with web developers on testing and enhancements.

• Pinpoint growth opportunities within client accounts and collaborate with account managers to bolster client relationships.

• Create and refine standard operating procedures (SOPs), campaign structures, media planning frameworks, and quality assurance processes.

• Work in conjunction with teams across paid media, SEO, creative, CRO, and account management.

• Keep campaign documentation up to date, complete quality assurance checklists, and track activities following established workflows.

⛳️ Requirements

• 7–10 years of practical experience in managing Google Ads campaigns for service-oriented and e-commerce businesses, ideally within a digital marketing agency.

• Proven track record of managing campaigns aimed at the U.S. and Canadian markets.

• In-depth understanding of Google Ads, encompassing Search, Performance Max, Shopping, and Display campaigns.

• Demonstrated capability to manage monthly advertising budgets from $20,000 to $150,000+ while achieving measurable performance outcomes.

• High proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking setup, and verification methods.

• Experience in assessing lead quality beyond mere conversion volume to gauge significant business results.

• Practical experience in building landing pages, setting up conversion tracking, and executing conversion rate optimization (CRO) tests.

• Strong grasp of CPL, CPA, ROAS, conversion rates, and funnel performance metrics.

• Proven ability to manage multiple client accounts at once in an agency setting.

• Skill in preparing performance reports, conveying insights, and delivering strategic recommendations effectively.

• Familiarity with quality assurance checklists, SOPs, and organized campaign management processes.

• Exceptional analytical mindset, attention to detail, problem-solving skills, and organizational capabilities.

• Strong written and verbal communication skills in English.

• Ability to work autonomously, prioritize competing tasks, and collaborate effectively with remote teams.

• Google Ads certifications in Search, Display, or Measurement are highly desirable.

• Knowledge of Microsoft Ads, DV360, Amazon DSP, or other programmatic advertising platforms is a plus.

• Experience using AI-driven tools for keyword research, campaign analysis, automation, or reporting is preferred.

• Consistent availability during the client-designated schedule is necessary.

• Commitment to adhering to client company guidelines, communication protocols, and workflows.

• Openness to participating in required training sessions.

🏝️ Benefits

• Fully remote work environment tailored for professionals located in Latin America.

• Opportunity for stable, long-term collaboration.

• Chance to manage significant advertising budgets and a diverse range of client portfolios.

• Direct participation in developing Google Ads strategies, campaign architectures, and performance benchmarks.

• Collaboration with seasoned professionals across paid media, SEO, CRO, and creative sectors.

• Clearly defined responsibilities and structured workflows.

• Exposure to automation, AI-enhanced workflows, and cutting-edge digital marketing tools.

• Supportive, collaborative, and performance-oriented workplace culture.

• Opportunities for ongoing skill enhancement and professional advancement.

• Meaningful autonomy and the chance to contribute strategic recommendations that impact business results.

• Flexibility to set a client-defined work schedule.

• Participation in training may be necessary.

• Long-term professional collaboration opportunities await.